#Japan #Tokyo #Dolive #NEXTWEEKEND #PICNIC MOTEL

Introducing the PICNIC MOTEL House Project

A new and exciting collaboration between Dolive and NEXTWEEKEND has emerged with the launch of the 'PICNIC MOTEL House Project.' This initiative combines innovative ideas around home-building with a philosophy that encourages people to envision their daily lives as a series of beautiful moments—much like a picnic.

Project Overview: Life as a Picnic

At the heart of this project lies NEXTWEEKEND's guiding philosophy: "Life is a Picnic." This concept embodies a carefree and imaginative approach to life, emphasizing the idea that one can enjoy and create their ideal lifestyle, just like one would enjoy a picnic. The project seeks to shift our focus from longing for a perfect future towards appreciating and enhancing our present.

As entrepreneurial designers, Dolive and NEXTWEEKEND come together to translate this philosophy into tangible living spaces. The 'PICNIC MOTEL House Project' aims to elevate ordinary moments, turning daily routines into an extraordinary experience that feels almost cinematic in nature.

Designing Everyday Life

When a vision of the ideal home starts to take shape, it marks the beginning of a life where daily scenery is artistically designed. This is a life where stories unfold not far away but within the continuous flow of our regular routines. The 'PICNIC MOTEL House Project' aspires to transform the mundane into extraordinary narratives, creating a living space that resonates with the joy of picnicking.

The Story Behind the Project: The Motel by the Lake

A significant inspiration for this project is the prior collaboration between Dolive and NEXTWEEKEND known as the 'Imaginary HOUSE.' This venture pushed them to question, "What if we could build the home of our dreams?" The result was a vision reminiscent of a serene lakeside motel, where the beauty of nature seamlessly intersects with comfortable living.

Imagining a home where fruit trees blossom in the garden, people gather in a courtyard for communal meals reminiscent of picnics, and evenings are spent exchanging stories in a lounge-like atmosphere, the 'PICNIC MOTEL House Project' emerges as a home that transforms everyday moments into special experiences.

Key Features: Crafting Cinematic Daily Experiences

The project focuses on three specific scenes that illustrate the fusion of daily life and picnic-like enjoyment:
1. Exterior: The home boasts a façade that feels new yet familiar, with a minimal design stripped of unnecessary embellishments, creating a warm, inviting, nostalgic vibe.
2. Dining Area: Designed as the heart of the home, this space connects to the courtyard through large windows that welcome in natural light and facilitate joy-filled interactions.
3. Bedroom: More than just a space for rest, it accommodates both relaxation and creative engagement, allowing for a harmonious connection between nature and personal time on the adjoining wooden deck.

Each area is designed with an aesthetically pleasing 'adult colorful' interior, combining urban sophistication with playful artistic elements reminiscent of a vacation destination.

Floor Plans

• - Total Area: 72.61㎡ (21.96 tsubo)
• - 1st Floor: 45.00㎡ (13.61 tsubo)
• - 2nd Floor: 27.61㎡ (8.35 tsubo)

For more information, visit Project Site.

Target Audience: Engaging Individuals with Sensitivity

The 'PICNIC MOTEL House Project' targets individuals who cherish rich experiences in their lifestyles:

• - Nature lovers eager to create a joyful atmosphere in their homes.
• - Urban dwellers contemplating embracing a countryside lifestyle.
• - Individuals exploring the idea of investing in a second home that reflects their personal values and creativity.

This project aims to cater to those who find joy in the little moments of life, encouraging a comforting lifestyle that truly reflects their sensibilities.

Campaign: Share Your Thoughts

To celebrate the launch of the 'PICNIC MOTEL House Project,' a special campaign is available. Participants who complete a survey will receive a complimentary informational brochure. Exciting prizes await:

• - All survey participants: A brochure about the 'PICNIC MOTEL House Project.'
• - 30 randomly chosen participants will receive an original 'PICNIC MOTEL' tote bag and a special drip bag coffee set.

Application Period: Until October 31, 2025
The process involves following Dolive's Instagram account (@dolive.media) and completing a questionnaire from their website.

About NEXTWEEKEND

NEXTWEEKEND strives to redefine lifestyles through the philosophy of crafting life like a picnic, promoting seasonal enjoyment and small, meaningful ideas across platforms, including magazines and cafes. Their book, 'Life is a Picnic,' captures the essence of their approach. The launch of the new lifestyle brand, 'PICNIC MOTEL,' marks the next step in transforming how they engage in lifestyle production.

About Dolive

Dolive is a modern brand dedicated to reimagining residential design and engaging customers in creative home-building ideas via its app and a network of over 160 partner outlets across the nation. It aspires to offer enjoyable experiences from the very first stages of planning a home.

With this collaborative spirit and imaginative flair, the 'PICNIC MOTEL House Project' is set to transform the way we think about homes and everyday living.