Matsuya Foods Celebrates 60 Years with New Original Brand Song and Special Collaboration

Celebrating a Milestone: Matsuya Foods' New Brand Song

In a remarkable initiative marking its 60th anniversary, Matsuya Foods, headquartered in Musashino, Tokyo, has collaborated with the energetic rock band ORCALAND to create an original brand song titled "Anata o Matsu Yasashii Basho" (You, a gentle place to wait). Set to inspire and uplift resilient individuals, the track will be previewed in select Matsuya locations nationwide starting June 16, 2026, at 10 AM. This is just the beginning of a celebration that fans of both the brand and the band will not want to miss.

The song, which perfectly embodies the theme of companionship for those navigating daily challenges, will be available to enjoy in a special music video featuring behind-the-scenes moments from its production, premiering on Matsuya Foods' official YouTube channel and website at the same time. Following this sneak peek, the song will be released on various streaming platforms on June 17, with the full music video set to launch on June 19 at 6 PM.

Additionally, fans can look forward to the mini-album "MAGIC×MAGIC," set for release on July 8, 2026, which includes the featured track. This collaboration not only showcases the brand's commitment to connecting with a younger audience but also highlights a unique blend of emotional resonance and catchy rock sound that ORCALAND is known for.

Creating a Meaningful Connection with Music

Matsuya's vision for this brand song is to foster a sense of closeness with their customers, particularly the younger generation. The overarching goal is to make Matsuya a more relatable and familiar entity in the lives of their patrons. By joining forces with ORCALAND—a band that resonates with themes of positivity and struggle—the collaboration gives voice to the daily experiences of individuals striving for their best.

The emotional depth of the song is designed to provide warmth and encouragement, echoing Matsuya's aspiration of being a comforting place for various life situations, where customers can find nourishment both for their bodies and souls. The collaboration represents a significant crossover between food and music, illustrating how the two can intertwine beautifully.

Insights from ORCALAND

In crafting this song, ORCALAND placed great emphasis on creating an easy-to-digest track that feels as gratifying as a background score yet has the potential to uplift listeners during tough times. They aim for it to be a piece that, while seemingly ordinary, sparks motivational memories when needed. The band's approach sets the tone for a song that feels familiar and comforting—a beautiful alignment with Matsuya's community-centric ethos.

Guitarist's reflection revealed a nostalgic connection with Matsuya's iconic Gyumeshi, fondly recalling experiences from school days. More than just a meal, the dish symbolizes an integral part of their journey, enhancing the relatability of the brand collaboration.

About ORCALAND

Founded in the vibrant area of Shimokitazawa, ORCALAND is a four-member rock band renowned for generating an atmosphere of positivity through their music. They tackle themes of conflict, anxiety, and hope, addressing life’s complexities with straightforward lyrics and memorable melodies. Their live performances are particularly engaging, promoting audience participation and fostering a sense of community.

ORCALAND has gained popularity through recognition such as winning the Grand Prize at the 2021-2022 No Big Deal Records 10th Anniversary Audition and is consistently expanding their reach with projects like the upcoming "Nawabari Rock Festival" set for 2024. Expect to hear more from them, including their role as the opening theme song for the TV anime "Ushiro no Shomen Kamui-san" in July 2026.

For updates, follow ORCALAND on their official website and various social media platforms. Don't miss out on the vibrant collaboration between Matsuya and ORCALAND that promises to cater not just to appetites but also to the hearts of many.

Conclusion

With a perfect mix of flavor and rhythm, Matsuya's original brand song is more than just a marketing strategy; it is an invitation for customers to connect with the essence of the brand through music that speaks to their everyday lives. From the first notes to the last bite, this collaboration is set to resonate across generations.