Victoria's Secret PINK and LoveShackFancy Launch a Limited-Edition Collection Celebrating Femininity and Fun

Celebrating Friendship and Femininity in Fashion

In a delightful blend of playful spirit and romantic tones, Victoria's Secret PINK has teamed up with LoveShackFancy to unveil a limited-edition collection. Launching just in time for the back-to-school season, this collaboration represents the ideal fusion of both brands celebrating frills, bows, florals, and the iconic color pink.

A Fresh Take on Femininity

The collection perfectly interweaves PINK’s cheeky lifestyle essentials with LoveShackFancy’s vintage-inspired femininity. Expect must-have items that include cozy lounge sets, stylish foldover flare leggings, vibrant party dresses, embroidered panties, and eye-catching accessories. This launch aims to invigorate feminine fashion with a Gen Z twist, making it a perfect choice for those looking for fresh and trendy designs.

Ali Dillon, President of Victoria's Secret PINK, expressed her enthusiasm, stating, "The PINK x LoveShackFancy collection brings together the best of both brands – celebrating confidence-boosting style, friendship, fun, and of course, our shared love of pink. We’re thrilled to offer fan-favorite styles accented by LoveShackFancy's signature romantic twist while also bringing back nostalgic pieces from our archives."

Rebecca Hessel Cohen, the Founder and Creative Director at LoveShackFancy, echoed this sentiment saying, "This collaboration with PINK feels like such a full-circle moment for me. We celebrate our mutual love for frills, florals, and everything related to pink. It captures that fun, carefree energy of the early 2000s. Foldover leggings, rhinestones, and varsity-inspired jackets bring back memories of iconic pieces I adored, now reimagined with a LoveShackFancy twist."

A Campaign Steeped in Joy

The campaign imagery is set against a whimsical party backdrop, encapsulating the carefree vibe and spontaneity that both brands embody. A vibrant cast of Gen Z personalities including Coco Samone, Darianka Sanchez, and Jordyn Miller showcase standout styles through oversized cotton tees adorned with bold florals and logos, cozy sweatshirts, and adorable PJ sets featuring unique patterns from both collections. Furthermore, guests can look forward to flirty dresses embellished with ruffles and lace trim – making it the ideal wardrobe for any occasion.

Unveiling the Collection

On August 5th, fans can immerse themselves in this vibrant experience during a pop-up event in New York City. Set to take place at 45 Grand Street, this event allows attendees a first look at the must-have items before the official launch. Guests can enjoy shopping for the collection while receiving exciting freebies, celebrating sisterhood, and engaging in the lively themed atmosphere of PINK x LoveShackFancy.

The full collection will be available for purchase starting August 6 on VSPINK.com, LoveShackFancy.com, and in select stores globally, with items priced between $19.95 and $199.95 across a broad range of sizes from XXS to XXL.

Overall, the PINK x LoveShackFancy collection promises to be a treasure trove of playful but fashionable pieces that reflect the shared values of both brands while also inviting women to re-embrace their confidence and joy in fashion. For updates, fans can follow both brands on Instagram at @vspink and @loveshackfancy.

About the Brands

Victoria's Secret PINK is known for vibrant colors, playful designs, and a focus on feel-good fashion for young women. The brand offers everything from cozy loungewear to trendy sleepwear, aiming to empower women to feel confident and stylish in every aspect of their lives.

LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a fashion and lifestyle brand that embodies a dreamy, romantic world filled with floral aesthetics and vintage charm. Its commitment to femininity makes it a favorite among those who cherish beauty and confidence in their everyday lives.