CleverTap Established as Niche Player by Gartner's Magic Quadrant for Personalization Engines

CleverTap Earns Recognition in Gartner Magic Quadrant for Personalization Engines



CleverTap, a comprehensive engagement platform, recently announced that it has been acknowledged by Gartner as a Niche Player in the latest Magic Quadrant™ report for Personalization Engines. This acknowledgment reflects the company's adeptness in delivering tailored customer experiences and its innovative artificial intelligence (AI) capabilities.

Gartner's evaluation criteria focused on the completeness of vision and the company's ability to execute that vision, indicating CleverTap’s strengths among competitors in the technology market. Their personalization suite offers an array of tools, such as a Customer Data Platform (CDP), analytics for customers and products, and the capability to orchestrate and test various digital touchpoints.

One significant advantage of CleverTap is its ability to provide varying levels of personalization based on different use cases. This adaptive approach has reportedly enhanced conversion rates by up to seven times. The ultimate aim of Clevertap's personalization strategy is to foster genuine and meaningful interactions between brands and their customers.

The growing acceptance and notable expansion of CleverTap further underscore its leadership in advanced personalization. Much of this success can be attributed to its robust all-in-one platform, which seamlessly combines essential features for creating automated and personalized customer journeys across important engagement channels including the web, mobile applications, email, social media, and paid advertisements.

Anand Jain, CleverTap’s Co-founder and Chief Product Officer, remarked, “Being included in this year's Gartner Magic Quadrant for Personalization Engines is special for us at CleverTap. We believe it showcases our commitment to empowering brands to deliver personalized and memorable customer experiences.” Jain emphasized the firm’s dedication to innovation as well as its customer-centric approach.

Notably, CleverTap’s advanced AI engine, Clever.AI, enhances features such as automated routing (IntelliNODE) and emotionally intelligent messaging (Scribe), facilitating more nuanced customer engagement strategies. The company remains devoted to its mission of enabling brands to scale meaningful engagements across multiple channels, thereby promoting both emotional resonance and measurable growth.

Gartner's Magic Quadrant reports are well-researched, providing a comprehensive perspective on vendor positions in rapidly developing markets characterized by significant vendor differentiation. The analysis categorizes vendors into four quadrants: Leaders, Challengers, Visionaries, and Niche Players.

Access to the Magic Quadrant report offers deeper insights into the strengths and weaknesses of CleverTap, among others. It is essential to note that Gartner does not endorse any specific vendor, product, or service highlighted in its publications and recommends that technology users evaluate vendors based on their specific business needs.

CleverTap supports over 2,000 brands such as Decathlon, Domino's, and Emirates NBD, helping them unlock unparalleled customer lifetime value through personalized customer experiences. The platform operates on TesseractDB™, which is recognized as the world's first dedicated database for customer engagement, ensuring both speed and scalability.

With its headquarters in San Francisco and offices throughout various global cities including London, São Paulo, Singapore, and Mumbai, CleverTap is backed by prominent investors such as Accel and Tiger Global. For more information, visit clevertap.com or follow them on social media.

In summary, CleverTap's recent recognition as a Niche Player in the Gartner Magic Quadrant underscores its effectiveness and innovation in the personalization landscape, positioning it favorably among industry leaders.

Topics Business Technology)

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