#Japan #Tokyo #Gaprise #Be Forward #A/B Testing

Unveiling the Secrets of Be Forward's Success

In the fast-evolving world of digital business, understanding user experience can be the key to outstanding performance. An upcoming online seminar titled "Why Be Forward Keeps Winning? Learning from A/B Testing Insights Guided by User Perspectives" is set to be held on June 16-17, 2025, at the JAPAN CRM Conference. This event, hosted by Gaprise, a Tokyo-based SaaS trading company specializing in digital business support, aims to shed light on the phenomenal growth achieved by Be Forward, a leader in the automotive export market.

Be Forward's Remarkable Growth Trajectory

Established merely five years ago, Be Forward achieved an impressive annual revenue of 50 billion yen, primarily focusing on the African market. The company is poised for even greater success in the 2024 fiscal year, projecting a record high sales figure of 118 billion yen—a remarkable increase of 8.9% from the previous year—and a sales volume surging over 20%. The company's relentless growth can be attributed to its strategic application of data-driven A/B testing methodology, which successfully enhances customer experience continuously.

Seminar Insights and Real-World Applications

The seminar will feature a detailed presentation of specific improvement cases where A/B testing has driven significant results for Be Forward. Participants will gain insights into how data-centric strategies foster organizational growth and consumer satisfaction.

Meet the Expert Speaker

The speaker for the event is Karine Yamada, part of the CXO business division at Gaprise. With a keen focus on UI/UX enhancement, she has established herself as a trusted SaaS professional. Karine is dedicated to maximizing business outcomes and improving customer experiences for e-commerce sites both domestically and internationally. Her expertise shines particularly in optimizing conversion rates through data-driven UI/UX improvements and A/B testing.

Event Details

• - Date: June 16, 2025
• - Time: 12:20 PM - 12:50 PM
• - Cost: Free

Registration details and further information about the seminar can be found through the provided links.

Spotlight on Gaprise

According to Gartner Japan, Japan's overall enterprise IT expenditure is projected to rise by 4.7% in 2023, reaching approximately 28.5 trillion yen, with expectations of exceeding 30 trillion yen by 2025. However, the SaaS market only represented about 1.1 trillion yen in 2022, indicating significant growth potential. In an increasingly competitive SaaS landscape, Gaprise has differentiated itself since 2012 by consistently sourcing and proposing innovative technologies from around the globe.

The company has established strong alliances with notable firms, including publicly listed companies like monday.com and riskified, alongside startups that have secured significant funding. Through collaboration with partners such as Contentsquare and Yotpo, Gaprise is carving out a distinctive position in the market.

In addition, following the discontinuation of Google's optimization services in 2023, Gaprise is the exclusive distributor of three recommended A/B testing tools in Japan. Starting February 2024, they will also launch multiple website speed enhancement tools, showcasing their commitment to providing diverse technological solutions tailored to client needs.

Gaprise continues to empower its clients by offering consulting services that encompass market analysis, online engagement strategies for brand awareness and acquisition, user experience optimization, content management, project management, and leveraging AI technologies. Their mission remains clear: accelerate business growth while resolving the challenges faced by their clientele.

Company Name: Gaprise Co., Ltd.
Founded: January 27, 2005
CEO: Ryoji Kai
Capital: 20 million yen
Location: 2-2-1 Kanda Nishiki-cho, Chiyoda, Tokyo, KANDA SQUARE WeWork 11F
Corporate Website: Gaprise

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