#Japan #Kyoto #Hyatt #Kiraku #Atona

A New Chapter in Luxury Hospitality: The Atona Impact Fund

The recent closure of the Atona Impact Fund at a remarkable ¥22 billion marks a significant milestone for the luxury onsen ryokan brand, ‘吾汝 Atona’. This impactful fund, established by the collaboration between Kiraku, Hyatt Hotels Corporation, and Takenaka Corporation, aims to revitalize Japan's hospitality landscape through strategic investments.

Fund Overview

Launched with enthusiasm, the fund's inaugural closure announcement was made in May 2024, showcasing the collective commitment of its general partners: Kiraku, Hyatt's affiliated firms, and Takenaka Corporation. The fund has welcomed additional investors, including Aratama Corporation, the Cool Japan Initiative, Humble House Hotel Co., Ltd., and Mitsubishi UFJ Bank, culminating in a diverse and robust financial foundation.

Objectives of the Atona Impact Fund

The Atona Impact Fund is dedicated to focusing its investment on the development and renovation of properties specifically under the Atona brand. In light of Japan's increasing appeal to international travelers, the fund's mission is to invest in rare tourism assets in rural Japan, thus aiming for long-term value enhancement and sustainable development within local communities.

The Atona Brand

Establishing its presence in the market in 2022, ‘吾汝 Atona’ was born out of a joint venture between Kiraku and Hyatt. Their goal was to create a unique style of onsen ryokan catering to both domestic and international travelers. The visionary team behind Atona comprises seasoned professionals, merging Hyatt's hotel management expertise with Kiraku's local business acumen and private equity experience. This collaboration is set to reshape luxurious onsen experiences throughout Japan.

Expansion Plans

The Atona brand is not just limited to the initial three locations announced in May 2024 — Yufuin, Yakushima, and Hakone — but has plans for nationwide expansion. Each ryokan facility is designed to incorporate locally sourced spring waters and seasonal ingredients in their culinary offerings. The facility setup aims for about 30-50 guest rooms, complemented by open kitchens and bars showcasing regional flavors. Alongside these features, Atona will provide wellness experiences utilizing its unique hot springs and activities that highlight local attractions, ensuring guests enjoy authentic cultural experiences.

Future for Atona and Its Impact

With the backing of the Atona Impact Fund, hotels under the Atona brand are geared towards playing a vital role in Japan’s tourism revival, particularly in rural settings that experience inadequate attention. The fund's strategic direction and the operational excellence of its partners are expected to contribute significantly to sustainable tourism development while preserving Japan's rich cultural heritage.

About the Atona Impact Fund

• - Name: Atona Impact Fund
• - Fund Size: ¥22 billion
• - Investment Focus: Japanese real estate
• - General Partners: Atona Impact Fund GP (a joint venture involving Hyatt and Kiraku, alongside Takenaka Corporation)

About Kiraku Corporation

Kiraku stands out as a team of specialists with rich experience in finance and creativity. They focus on creating value through innovative solutions that leverage Japan's hidden natural and cultural assets, ensuring sustainable growth.

About Hyatt Hotels Corporation

Based in Chicago, Hyatt Hotels Corporation is one of the world's leading hospitality companies, recognized for its commitment to care for people. With a portfolio exceeding 1,450 hotels across 80 countries, Hyatt aims to provide exceptional hospitality experiences globally.

About Takenaka Corporation

As a company that emphasizes social contribution through architecture and development, Takenaka Corporation plays a crucial role in supporting the Atona Impact Fund's vision through its expertise in hotel constructions and renovations.

In conclusion, the launch of the Atona Impact Fund not only represents a significant investment in Japan's tourism industry but also symbolizes hope for a collaborative future that honors and promotes local culture and heritage. The Atona brand is poised to redefine luxury ryokan experiences while striving for sustainability and local empowerment throughout Japan.

For more information about Atona and its initiatives, check their official website.