#United States #Lifeway Foods #Probiotics #Morton Grove #Kefir

Lifeway Foods Launches National Kefir Day

Lifeway Foods, Inc. (NASDAQ: LWAY), a prominent name in the world of kefir and probiotic products, has officially proclaimed June 18 as National Kefir Day, aiming to honor the rich cultural and nutritional significance of kefir through this annual celebration. This initiative is not only a testament to Lifeway's nearly 40-year commitment to enhancing gut health in America but also a call to engage communities across major cities, including Chicago, New York, Los Angeles, and Miami.

Celebrating a Nutritional Legacy

The announcement will be highlighted with a proclamation ceremony held in the Illinois Medical District, the very heart of where Lifeway’s journey began. Key figures from various fields, including government and healthcare, will gather to recognize the impact of probiotics on health. Lifeway's President and CEO, Julie Smolyansky, is set to lead the event with inspiring remarks discussing advancements in gut health and the role of kefir in immunity and wellness.

"National Kefir Day is more than just a date, it's a movement," Smolyansky stated. Her words reflect a belief that fermented foods play a critical role in nutrition and health management, signaling a cultural shift towards embracing these foods. Lifeway's products, quarterbacked by their kefir made from twelve active probiotic cultures, offer substantial support for gut health, immunity, and overall wellness, making this day a significant event for health-conscious individuals.

Events Across Major Cities

In line with the celebration, Lifeway has planned engaging activities such as the distribution of complimentary kefir samples at iconic locations in the aforementioned cities on June 18. Additionally, the company will be celebrating with a drone show over Lake Michigan on June 20, solidifying Chicago's title as the "Kefir Capital of the World". During this event, visuals showcasing Lifeway's journey will be displayed, connecting its roots with the present.

Tattoo Challenge to Celebrate Loyalty

Further engaging fans, Lifeway is introducing a unique tattoo challenge encouraging enthusiasts to express their dedication through ink. Participants who showcase a Lifeway-inspired tattoo, whether featuring their beloved product, logo, or a personalized design related to gut health, will have the opportunity to win free kefir for a year by sharing their tattoos on Instagram or TikTok, tagging @lifewaykefir, and using #LifewayLovesYourGuts.

A Commitment Beyond Celebration

Julie Smolyansky will also be a keynote speaker at The Wall Street Journal's Global Food Forum on June 17, addressing Lifeway's notable growth and its unparalleled position in the kefir sector. During this forum, she will reveal innovative plans for a new voluntary certification aimed at enhancing trust in the dairy market.

As Lifeway celebrates nearly four decades as a pioneer in gut health, National Kefir Day serves as more than a hallmark event; it signifies a broader movement toward integrating nutritious, probiotic-rich foods into daily diets. The dedication Lifeway exhibits toward advancing wellness through their products remains unwavering, as they continue to educate consumers on the benefits of fermented foods that promote health and vitality.

For those eager to learn more about how Lifeway products contribute to overall well-being and the specifics of National Kefir Day events, they can visit lifewayfoods.com.