EXILE Kenchi Tachibana Discusses Japanese Sake's Allure with SAKE HUNDRED

Exploring Japanese Sake: A Special Dialogue with EXILE's Kenchi Tachibana and SAKE HUNDRED

On November 4, 2025, the renowned Japanese sake brand SAKE HUNDRED, managed by Clear Co., will showcase a special dialogue featuring Kenchi Tachibana, a member of the famous EXILE dance and vocal group. This initiative aims to enlighten audiences about the charm and potential of Japanese sake. Through this unique partnership, both Kenchi and SAKE HUNDRED’s owner, Ryuji Ikoma, will share their perspectives on the allure of sake and the future of the beverage.

The event kicks off with a dialogue video that emphasizes the characteristics of Byakko, one of the flagship beers by SAKE HUNDRED, set to premiere at 7 PM on the same day. Alongside, Kenchi will host an Instagram Live session where he will sample Byakko and respond to audience inquiries about the enchanting world of sake.

An Enthusiastic Sake Advocate

Kenchi Tachibana is more than just a performer in EXILE and EXILE THE SECOND; he's a passionate advocate for Japanese sake. His life’s work encompasses exploring different sake breweries around Japan, promoting and learning about sake culture. His dedication and impact led him to be appointed as the 13th Sake Samurai, an honorary title awarded for one’s dedication to promoting Japanese sake culture globally.

The Instagram Live session will allow Kenchi to not only discuss his feelings about Byakko in real-time but also to delve into the specifics of the sake’s flavor and production process while engaging with fans.

Insights and Experiences

The dialogue video will be available on SAKE HUNDRED's official YouTube channel, where Ryuji Ikoma and Kenchi will discuss the reasons they fell in love with sake, revealing personal anecdotes and insights into their experiences within the sake industry. This content aims to connect with sake enthusiasts and newcomers alike, encouraging a greater appreciation of this traditional beverage.

As a part of the festivities, a special lottery sale will be held for a limited time beginning October 1st, allowing fans to purchase Byakko along with a chance to win a signed card from Kenchi himself, which will be sent to ten lucky buyers.

Kenchi Tachibana: A Multifaceted Talent

In addition to his musical endeavors, Kenchi has authored the book Kenchi Tachibana’s Ultimate Sake Bible and is involved in various media, including the popular manga series Arabashiri and web shows on LDH JAPAN's official YouTube channel. His commitment to promoting sake remains evident as he demonstrates a profound understanding of not just the art of sake-making but also its cultural significance.

Ryuji Ikoma: The Visionary Behind SAKE HUNDRED

Leading SAKE HUNDRED since its inception, Ryuji Ikoma has been instrumental in creating a robust platform for high-quality Japanese sake. Under his guidance, the brand has gained recognition as a pioneering force in the sake industry, with innovative strategies and community involvement. Ryuji’s commitment was further recognized when he became a member of the committee for the National Tax Agency’s Japanese Sake Brand Strategy discussions.

The Flagship Product: Byakko

Byakko has been a runaway success since its launch in 2018. Known for its clean taste and elegant aroma, this sake embodies the spirit of nail-biting craftsmanship. Each bottle represents one of the finest premium sakes available today, making it an appealing choice for both sake connoisseurs and casual drinkers.

Celebrate with Byakko’s New Year Edition

With the launch of the 2026 New Year Edition of Byakko, the design reflects the spirit of celebration, featuring the year of the horse, making it an ideal choice for New Year festivities. The elegant motifs and packaging are designed to embody good fortune, representing the heartfelt wishes of well-being for the coming year.

SAKE HUNDRED proudly stands by its mission to enrich people’s hearts and lives, creating extraordinary experiences one bottle at a time. It thrives on providing unmatched value, ensuring that each sip of sake reflects the finest craftsmanship and community connection. As they gear up for the exclusive events and releases this November, the synergy between Kenchi Tachibana and SAKE HUNDRED will surely illuminate the world of Japanese sake in a refreshing light.