Vital Proteins Launches First Ready-to-Drink Protein Shake with Collagen Benefits

Vital Proteins® Launches Its First Ready-to-Drink Protein Shake

In an exciting development for health enthusiasts, Vital Proteins®, known as America’s leading collagen brand, is introducing its inaugural ready-to-drink protein shake. The Vital Proteins Collagen Protein Shake is a fresh addition to the market, specifically designed to enhance wellness routines across the board.

This delicious shake, coming in a smooth light chocolate flavor, offers an impressive 30 grams of protein per serving along with 10 grams of collagen peptides. This innovative product aims to support overall health, including benefits for hair, skin, nails, bone, and joint strength, making it a comprehensive option for anyone looking to boost their nutrition effortlessly.

As many consumers actively seek ways to elevate their daily protein intake, especially with trends pointing towards increased health awareness, the timing of this product launch could not be better. Research indicates that nearly 75% of Americans have looked to increase their protein consumption in the past year. This rise is attributed to the growing convenience consumers desire in their nutritional supplements, leading to a preference for ready-to-drink beverages.

The Vital Proteins Collagen Protein Shake is redefining traditional protein options. Moving beyond the industry-standard powders and bars, this shake makes it easier for both collagen newcomers and long-time users to integrate collagen into their daily routines without hassle. Jill Abbott, Vice President of Marketing Strategy Innovation at Vital Proteins, emphasized that people want wellness routines to be efficient and require minimal effort, stating, "The Vital Proteins Collagen Protein Shake meets the moment with people looking for more protein, more benefits and more ease in their routine."

Each 11 fluid ounce shake is thoughtfully crafted, containing 0 grams of added sugars and completely free from carrageenan, artificial sweeteners, colors, or flavors. Consumers can now conveniently enjoy all the nutritional perks of collagen in a quick, on-the-go format, making it an ideal choice for breakfast, post-workout recovery, or even a midday snack.

The launch is happening nationwide, with four-packs available at Walmart stores starting this month for a retail price of $9.99. Consumers can also find 18-packs at Costco, set to roll out in September for approximately $29.99 (prices may vary by retailer). Vital Proteins aims to expand this innovative beverage to additional markets in the upcoming months, ensuring more health-conscious consumers have access to these excellent nutrition options.

The commitment of Vital Proteins to transparency and quality in its offerings has positioned the brand as a trusted leader in the collagen space. The company was notably certified as a B Corp™ in 2022, highlighting its dedication to social responsibility and environmental sustainability.

For more details on the new Collagen Protein Shake, consumers can visit vitalproteins.com or follow the brand on social media platforms like Instagram, TikTok, and Facebook. This launch marks an important step in Vital Proteins’ ongoing mission to help people look, feel, and perform their best through premium, collagen-based products.

In conclusion, the introduction of the Vital Proteins Collagen Protein Shake is not only a response to the increasing demand for convenient nutritional solutions but also underscores the evolution of the wellness industry towards more integrated health products that cater to the busy lifestyles of today’s consumers. With both functionality and flavor in a ready-to-drink format, this shake is set to revolutionize the way we think about daily protein and collagen intake.