Panera Bread Unveils Revolutionizing Croissant Toast Sandwiches and New Brand Campaign

Panera Bread Refreshes Menu with Croissant Toast Innovations

Starting April 16, 2025, Panera Bread has launched an exciting new menu featuring the innovative Croissant Toast sandwiches, taking the lunch and dinner dining experience to a whole new level. This refreshing addition marks a significant evolution in Panera's offerings, bringing unique flavors and textures to their beloved sandwich lineup.

The centerpiece of this menu refresh, the Croissant Toast Sandwiches, are crafted from all-butter, flaky croissant dough, creating an entirely new sandwich experience. These culinary creations boast delightful toasty swirls and a satisfying crunch that elevates a traditional favorite to something extraordinary. For a limited time, guests can enjoy two delectable options: the Croque Monsieur Croissant Toast, a delicious blend of Black Forest ham, melty provolone and asiago cheeses, along with a rich caramelized onion and gruyere spread; and the Fromage Croissant Toast, which features a luscious combination of provolone and American cheeses, caramelized onions, arugula, and garlic aioli to transform a classic delight into a gourmet sandwich.

Scott Uehlein, Vice President of Culinary at Panera Bread, expressed enthusiasm over the new offerings, calling them a 'game-changer' for the sandwich menu. He stated, "These unique sandwiches deliver a truly delicious product and experience that showcases everything our guests love about croissants and sandwiches. The perfect balance of a crisp crust and buttery, layered interior makes these menu items something truly special."

In tandem with this menu innovation, Panera has also intensified its marketing efforts with the launch of the brand platform, "It Just Meals Good™." This campaign aims to spotlight the charm of sharing meals, whether with friends or during personal moments, reinforcing that every dining experience can be enjoyable and memorable. Mark Shambura, Chief Marketing Officer at Panera, mentioned that this campaign reflects Panera's commitment to high-quality, craveable food while highlighting the importance of meaningful meals.

Additionally, the spring menu includes returning favorites like the Strawberry Poppyseed Chicken Salad and the Mexican Street Corn Chowder, delighting loyal customers with familiar classics as well as enticing new innovations.

With over 2,200 locations across the U.S. and Canada, Panera continues to evolve and expand its offerings, combining quality ingredients and chef-curated recipes to meet the diverse needs of its guests. The company, founded in 1987, has always focused on building community through food, believing that sharing a meal is one of life's most rewarding experiences.

Panera's commitment to providing delicious, wholesome food made with ingredients customers can feel good about is unwavering. Each recipe aims to not only satisfy hunger but to create memories, whether shared in a café or enjoyed alone. The introduction of Croissant Toast sandwiches is just one more way Panera Bread is redefining what it means to dine well.

For more details or to order, customers can visit PaneraBread.com or download the Panera Bread app for seamless ordering. Stay connected and get the latest updates by following Panera on social media platforms like Facebook and Instagram. Panera Bread remains dedicated to being the go-to destination for high-quality meals that not only taste good but feel good too.