#Japan #Tokyo #IFME #Shiba Inu #Formosan Black Bear

IFME Launches New Animal-Inspired Sneakers for Kids

The child footwear brand IFME (a part of Marubeni Consumer Brands) is introducing a delightful new design in its animal-themed sneaker series. Set to release in August 2025, these shoes will be available at IFME's direct stores, online stores, the IFME popup store at Isetan Shinjuku, and other retailers. The new collection highlights two charming animals: the Shiba Inu, a cherished Japanese natural monument, and the rare Formosan Black Bear, a protected species in Taiwan.

New Designs Featuring Beloved Animals

The new sneakers come in three appealing color options: GREY, BEIGE, and BLACK, with designs inspired by the Shiba Inu and Formosan Black Bear. The Shiba Inu sneaker features its face on the toe area, which greets wearers with an adorable expression every time they unbuckle their shoes, making putting on and taking off footwear a fun experience. For the Formosan Black Bear sneakers, there’s a cute bear face on the strap that adds to their charm.

Enhanced Sizing Options

Responding to numerous customer requests, this new sneaker line introduces KIDS sizes for the first time. The designs remain consistent across both BABY and KIDS lines, ensuring a wide range of sizes is available. For baby sizes, the special ‘paw pad sole’ has been developed, designed using rubber of varying hardness to mimic the soft, cushy feel of a paw. The paw design is just too cute and peek-a-boos with every step. For KIDS sizes, these sneakers boast the lightweight soles that IFME is renowned for, making them perfect for everyday activities.

Paw Pad Sole Design

The standout feature of these sneakers is the unique paw pad sole that emulates the underside of animals' feet. This design not only enhances the aesthetic appeal but also offers functionality—combining a lightweight feel with excellent grip, ensuring safety and comfort for active kids.

About the IFME Animal Series

The IFME Animal Series focuses on cute and engaging designs inspired by familiar and popular animals in children's lives. Launched in January 2025 under the name ‘IFME PARK,’ the series will now be known as the ‘IFME Animal Series’ with the latest product launch. Previous offerings included sneakers inspired by cats and various aquatic-themed items, such as water shoes featuring sharks, penguins, and dinosaurs. The addition of KIDS sizes now allows even more children to enjoy these charming designs.

Product Overview

IFME PARK Animal Sneakers

• - Baby

- Size: 12.0–15.0 cm (half sizes available)
- Color: BLACK/GREY/BEIGE
- Model Number: 20-5801
- Price: ¥4,730 (tax included)

Key Features

• - Outside Strap: Easy to wear with an external strap attached to the outer side for effortless on-and-off.
• - Windlass Saucer: Holes in the insole promote arch formation in the child's feet.
• - Reflector: Reflects light at night for added safety.
• - Paw Pad Sole: Lightweight, grip-enhanced sole inspired by animal paw designs.

• - Kids

- Size: 15.0–18.0 cm (half sizes available)
- Color: BLACK/GREY/BEIGE
- Model Number: 20-5809
- Price: ¥4,730 (tax included)

Key Features

• - Outside Strap: Ease of use with a strap for simple wear.
• - Windlass Saucer: Encourages proper arch support.
• - Reflector: Enhances nighttime visibility for safety.
• - Lightweight Sole: Focuses on durability while maintaining a lightweight feel.

Retail Locations

IFME has several retail locations:

• - IFME Ariake Garden Store
• - IFME Hankyu Nishinomiya Gardens Store
• - IFME’s official online store
• - Other major platforms including ZOZO TOWN and Rakuten.

About IFME

IFME promotes the healthy growth of children through their footwear, offering products suitable for babies, kids, and juniors. They emphasize child-friendly features like the outside strap for easy wear and their proprietary insoles designed for comfort. IFME collaborates with experts to ensure the best for children’s foot development while considering their environment.

For more information, visit their official website.

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IFME, under Marubeni Consumer Brands, maintains a vision of ‘EverStride’ that combines the ideas of longevity and continuous progress. The company celebrates its 30th anniversary in 2024 and continues to challenge itself to create new values for consumers across various brands, including IFME.