Dossier Unveils Its First Celebrity Fragrance, Lost Americana, with mgk
On October 2, 2025, Dossier, a forward-thinking perfume house, revealed its first celebrity fragrance, named "Lost Americana," in collaboration with the multifaceted artist mgk. This distinctive scent is not only a celebration of modern fragrance but also a vibrant blend inspired by mgk's latest album, reflecting the artist's unique blend of music, style, and culture.
The fragrance is described as rich and gender-fluid, making it a versatile choice for a broad audience. It begins with captivating top notes of incense, almond, and pink pepper, which set the stage with their warm and spicy characteristics. As the scent evolves, a heart of nutmeg, myrrh, and cinnamon adds complexity and depth, while the base notes deliver an addictive blend of vetiver, patchouli, and suede, all perfectly intertwined with gourmand notes of vanilla and a hint of dark chocolate. This combination creates an olfactory experience that is undeniably seductive and memorable.
The campaign, which features mgk prominently, captures the essence of American nostalgia, drawing inspiration from the evocative aesthetics of the 1990s. The visuals prominently showcase the California desert, evoking themes of longing and connection, resonating deeply with fans and fragrance enthusiasts alike.
In a statement about the collaboration, Sergio Tache, the founder and CEO of Dossier, expressed excitement about this milestone: "At Dossier, we've always believed that fragrance should encapsulate individuality, creativity, and accessibility. Partnering with mgk, an artist known for his bold self-expression, felt like a natural progression of our vision. Lost Americana exemplifies the essence of both Dossier and mgk, a genuinely unisex fragrance resulting from extensive collaboration. This initiative marks the beginning of various stimulating partnerships with celebrities as we continue to reshape the landscape of modern fragrance."
The collaboration was first hinted at during mgk Day in Cleveland, Ohio, where attendees were treated to an immersive experience. Dossier made its presence known by spritzing Lost Americana fragrance throughout the festival, further engaging the crowd with temporary tattoos inspired by the scent and mgk's works and a memorable photo opportunity reminiscent of the Lost Americana album cover.
Now available for purchase, Lost Americana can be found exclusively on Dossier's website as well as in their flagship store located in NoLita, New York. This exquisite fragrance is affordably priced at $49, making it accessible for those who want to explore unique scent experiences without breaking the bank.
In terms of quality, Dossier prides itself on crafting products in Grasse, France, adhering to high standards of craftsmanship akin to traditional luxury fragrance houses. The company also boasts its own Creative Lab dedicated to curating fragrances made from high-quality and non-toxic ingredients. Additionally, Dossier's offerings include a range of luxury collections, encompassing exclusive Originals, designer-inspired Impressions, and delightful home fragrance solutions.
As the fragrance industry evolves, Dossier's collaboration with mgk highlights a significant cultural moment, merging artistry with quality while celebrating self-expression and individuality through scent. The launch of Lost Americana is an exciting beginning not just for Dossier but also for fans eager to experience the intersection of music, art, and fragrance in a bottle.
The fragrance is described as rich and gender-fluid, making it a versatile choice for a broad audience. It begins with captivating top notes of incense, almond, and pink pepper, which set the stage with their warm and spicy characteristics. As the scent evolves, a heart of nutmeg, myrrh, and cinnamon adds complexity and depth, while the base notes deliver an addictive blend of vetiver, patchouli, and suede, all perfectly intertwined with gourmand notes of vanilla and a hint of dark chocolate. This combination creates an olfactory experience that is undeniably seductive and memorable.
The campaign, which features mgk prominently, captures the essence of American nostalgia, drawing inspiration from the evocative aesthetics of the 1990s. The visuals prominently showcase the California desert, evoking themes of longing and connection, resonating deeply with fans and fragrance enthusiasts alike.
In a statement about the collaboration, Sergio Tache, the founder and CEO of Dossier, expressed excitement about this milestone: "At Dossier, we've always believed that fragrance should encapsulate individuality, creativity, and accessibility. Partnering with mgk, an artist known for his bold self-expression, felt like a natural progression of our vision. Lost Americana exemplifies the essence of both Dossier and mgk, a genuinely unisex fragrance resulting from extensive collaboration. This initiative marks the beginning of various stimulating partnerships with celebrities as we continue to reshape the landscape of modern fragrance."
The collaboration was first hinted at during mgk Day in Cleveland, Ohio, where attendees were treated to an immersive experience. Dossier made its presence known by spritzing Lost Americana fragrance throughout the festival, further engaging the crowd with temporary tattoos inspired by the scent and mgk's works and a memorable photo opportunity reminiscent of the Lost Americana album cover.
Now available for purchase, Lost Americana can be found exclusively on Dossier's website as well as in their flagship store located in NoLita, New York. This exquisite fragrance is affordably priced at $49, making it accessible for those who want to explore unique scent experiences without breaking the bank.
In terms of quality, Dossier prides itself on crafting products in Grasse, France, adhering to high standards of craftsmanship akin to traditional luxury fragrance houses. The company also boasts its own Creative Lab dedicated to curating fragrances made from high-quality and non-toxic ingredients. Additionally, Dossier's offerings include a range of luxury collections, encompassing exclusive Originals, designer-inspired Impressions, and delightful home fragrance solutions.
As the fragrance industry evolves, Dossier's collaboration with mgk highlights a significant cultural moment, merging artistry with quality while celebrating self-expression and individuality through scent. The launch of Lost Americana is an exciting beginning not just for Dossier but also for fans eager to experience the intersection of music, art, and fragrance in a bottle.
Topics Consumer Products & Retail）
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