#United States #New York #Walmart #Revolution Beauty #Skin Silk

Revolution Beauty Expands Product Line at Walmart

British beauty brand Revolution Beauty is making a significant move to expand its presence at Walmart, the world-renowned retail giant, bringing a broader selection of innovative cosmetics and skincare products to consumers. This new initiative, officially launched on March 3, 2025, aims to increase access for both in-store and online shoppers seeking high-quality beauty solutions at affordable prices.

Now available in 1,878 Walmart stores across the nation and on walmart.com, Revolution Beauty's expansion introduces a host of highly sought-after products, including the popular Skin Silk Collection. This collection embodies the brand's commitment to fusing cutting-edge ingredients and technology, ensuring that beauty enthusiasts do not have to compromise on quality while shopping on a budget.

Among the latest offerings are fan-favorite products that have already garnered a loyal following. The Skin Silk Serum Foundation is especially noted for its lightweight formula that provides a natural, second-skin effect while offering subtle coverage. It’s perfect for those days when you want to enhance your complexion without the heavy makeup feel. Additionally, the IRL Filter Finish Concealer complements this foundation beautifully, delivering full coverage with a breathable, soft matte finish that remains intact for up to 16 hours—a game-changer for anyone seeking long-lasting results in their makeup routine.

Furthermore, the Superfix Misting Spray is an essential for any makeup lover, instantly locking in a look while providing a shine-free finish that lasts throughout the day. For those who enjoy baking their makeup, the loose-style Baking Powders ensure a smooth and luminous complexion without cakiness, thanks to their silky texture that guarantees a crease-proof finish. Moreover, Revolution Beauty’s Pout Bomb Plumping Lip Gloss and Pout Lip Oil serve as irresistible additions, helping to plump and hydrate lips with glossy, long-lasting shine and a comforting tingling sensation.

Mercedes Copeland, Senior Vice President of Wholesale at Revolution Beauty, emphasized the brand's mission: “The expansion of Revolution Beauty at Walmart reinforces our commitment to providing innovative, high-quality products to a diverse community at accessible price points. We want our customers to know that they don’t have to sacrifice quality and performance in pursuit of affordable makeup.”

Since its establishment in 2014, Revolution Beauty has focused on making premium cosmetics accessible to everyone. With its commitment to diversity and inclusivity, the brand has made a name for itself globally, offering products in over 75 countries. Its forward-thinking approach includes a Zero Skin Retouch policy, ensuring that all its marketing materials reflect real people and promote authenticity.

Additionally, Revolution Beauty is proud to be PETA-certified and is committed to being 100% cruelty-free, resonating with consumers who care about ethical beauty practices. As the brand continues to grow, its expansion at Walmart marks a strategic move to reach more beauty lovers who prioritize quality and affordability without compromise. Expect to see more innovative solutions from Revolution Beauty in the future as they continue to pioneer the cosmetics industry.

This expansion not only showcases the brand’s ambitious growth but also its dedication to meeting the evolving demands of consumers who seek effective, trendy, and affordable beauty products. The future looks promising for both Revolution Beauty and its loyal customers as they look to embrace these exciting new offerings at Walmart.