Joybird Launches Innovative 3D Space Planner Mobile Experience for Personalized Furniture Design

Joybird's New Mobile Experience: A Game Changer in Furniture Design



In an exciting leap forward for interior design enthusiasts, Joybird, a subsidiary of La-Z-Boy Incorporated, has introduced a state-of-the-art mobile experience powered by 3D Cloud. This upgrade to their 3D Space Planner design tool aims to seamlessly bridge the gap between online and in-store shopping, greatly enhancing accessibility for shoppers and interior designers alike.

Empowering Customers and Showroom Associates


With more than 70% of Joybird’s traffic originating from mobile devices, this tailored approach to furniture design not only acknowledges customer preferences but actively caters to them. The upgraded 3D Space Planner allows customers to collaborate with showroom associates on room designs in real-time. Utilizing intuitive 3D tools, users can create, modify and perfect their home layouts anytime and anywhere.

The straightforward interface facilitates quick access, assessment, and sharing of room designs and Joybird's plethora of furniture combinations directly from mobile devices. This new functionality ensures a connected and continuous shopping experience, merging the ease of digital interaction with the personalized touch of in-store assistance.

Visualizing Your Space Like Never Before


One standout feature of the mobile Space Planner is its web-based Augmented Reality (WebAR) option. This innovative tool lets customers envision Joybird’s furniture pieces placed within their own homes, delivering a vital sense of scale and fit. By eliminating the need for a desktop or laptop, this mobile experience is both practical and accessible, a huge win for customers who have previously expressed frustration over the absence of mobile options.

Gerardo Ornelas, Joybird's VP and General Manager, emphasized the aim of this initiative: “Our mission was to make mobile furniture shopping as intuitive and rich as in our showrooms. The enhancement allows customers to stay connected in real-time with showroom associates, utilizing immersive 3D tools to breathe life into their designs whether shopping in-store or from the comfort of their home.”

Innovating the Shopping Experience


The latest iteration of Joybird’s 3D Space Planner is not just about accessibility. The design tool embodies a streamlined yet fully immersive experience, owing to a new texture format that minimizes file sizes while maintaining superior visual quality. Users can easily browse through Joybird's extensive catalog, exploring colors, materials, and styles directly via their smartphones.

Customer feedback has been overwhelmingly positive, with attendees praising the user-friendly nature of the mobile platform. One customer succinctly stated, “It’s easy to navigate, not overly complex—just what I need when designing both at home and on-the-go in the showroom.” This sentiment highlights the effectiveness of the design update in addressing consumer needs.

A Visionary Partnership with 3D Cloud


Beck Besecker, CEO and Co-Founder of 3D Cloud, remarked on Joybird's innovative spirit, stating, “They have innovation in their DNA and truly walk the walk. It's inspiring to work with a company that is committed to enhancing customer experience meaningfully.” The collaboration between Joybird and 3D Cloud stands as a testament to the ever-evolving landscape of furniture retail, as they constantly strive to improve consumer interaction and satisfaction.

In conclusion, the launch of Joybird’s enhanced 3D Space Planner mobile experience marks a pivotal moment in the furniture industry. By prioritizing customer engagement through advanced technology, Joybird paves the way for a more personalized and efficient shopping experience. As more retailers look to replicate this success, it’s clear that the future of furniture shopping is rooted in innovation and adaptability, ensuring that consumers feel empowered and inspired as they curate their ideal living spaces.

Topics Consumer Products & Retail)

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