Follett Higher Education Partners with Bath & Body Works for Campus Retail Expansion
Follett Higher Education has announced an exciting collaboration with Bath & Body Works, a well-known name in personal care products, aiming to enhance the shopping experience for students across North America. This partnership is set to make its debut at the start of the 2025-26 academic year, bringing a carefully curated assortment of Bath & Body Works products to more than 150 campus bookstores nationwide.
This initiative is designed to elevate the ambiance and offerings within campus retail spaces, providing students with essential beauty and wellness products that resonate with their lifestyles. In a statement, Jeremy Bare, Chief Merchandising Officer at Follett Higher Education, expressed excitement about the collaboration, noting that it aligns with the company’s goal of transforming campus stores into trusted destinations for important supplies and innovative products.
Students can expect to find a wide range of Bath & Body Works items, including popular fragrances, moisturizers, and hand soaps—all designed to infuse a touch of comfort into their everyday lives. With the integration of these products, Follett is committed to enhancing the convenience and quality of campus shopping.
In a groundbreaking move, 50 of the participating campus locations will introduce unique “Shop in Shop” installations, a first in the collegiate retail market. These installations aim to authentically recreate the immersive experience of a Bath & Body Works store, allowing students to explore and purchase products in a store atmosphere similar to a standalone location. Participating universities include notable institutions like the University of Florida, Boston College, and the University of Houston.
Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works, emphasized the importance of reaching students in their environments, saying, “Expanding into college campuses allows us to connect with students when they need us most.” The hope is that by making familiar and beloved products readily available, students can personalize their living spaces, such as dorm rooms, making them feel more like home.
Follett’s approach to this partnership demonstrates their commitment to creating vibrant student spaces where academic needs align seamlessly with everyday essentials. As students navigate the balance of studies, activities, and social life, the availability of trusted brands within their campus retail environment significantly enhances their overall experience.
Follett Higher Education, known for its extensive reach with over 1,000 locations across North America, serves millions of students every year. This initiative with Bath & Body Works reflects their ongoing effort to diversify product offerings beyond textbooks and technology, assuring that students can find everything they need conveniently on campus.
This collaboration signifies a shift in the retail landscape of college campuses, merging the worlds of academia and lifestyle retail like never before. By integrating Bath & Body Works products into campus stores, Follett not only elevates shopping options but also supports students in creating their ideal living spaces.
Follett's team is enthusiastic about the impact this initiative will have on campus culture and the enhanced retail experience it promises for the students. For more details about Follett Higher Education and their offerings, you can visit www.follett.com.
This initiative is designed to elevate the ambiance and offerings within campus retail spaces, providing students with essential beauty and wellness products that resonate with their lifestyles. In a statement, Jeremy Bare, Chief Merchandising Officer at Follett Higher Education, expressed excitement about the collaboration, noting that it aligns with the company’s goal of transforming campus stores into trusted destinations for important supplies and innovative products.
Students can expect to find a wide range of Bath & Body Works items, including popular fragrances, moisturizers, and hand soaps—all designed to infuse a touch of comfort into their everyday lives. With the integration of these products, Follett is committed to enhancing the convenience and quality of campus shopping.
In a groundbreaking move, 50 of the participating campus locations will introduce unique “Shop in Shop” installations, a first in the collegiate retail market. These installations aim to authentically recreate the immersive experience of a Bath & Body Works store, allowing students to explore and purchase products in a store atmosphere similar to a standalone location. Participating universities include notable institutions like the University of Florida, Boston College, and the University of Houston.
Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works, emphasized the importance of reaching students in their environments, saying, “Expanding into college campuses allows us to connect with students when they need us most.” The hope is that by making familiar and beloved products readily available, students can personalize their living spaces, such as dorm rooms, making them feel more like home.
Follett’s approach to this partnership demonstrates their commitment to creating vibrant student spaces where academic needs align seamlessly with everyday essentials. As students navigate the balance of studies, activities, and social life, the availability of trusted brands within their campus retail environment significantly enhances their overall experience.
Follett Higher Education, known for its extensive reach with over 1,000 locations across North America, serves millions of students every year. This initiative with Bath & Body Works reflects their ongoing effort to diversify product offerings beyond textbooks and technology, assuring that students can find everything they need conveniently on campus.
This collaboration signifies a shift in the retail landscape of college campuses, merging the worlds of academia and lifestyle retail like never before. By integrating Bath & Body Works products into campus stores, Follett not only elevates shopping options but also supports students in creating their ideal living spaces.
Follett's team is enthusiastic about the impact this initiative will have on campus culture and the enhanced retail experience it promises for the students. For more details about Follett Higher Education and their offerings, you can visit www.follett.com.
Topics Consumer Products & Retail）
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