#Japan #Harajuku #BiBi #Rieti

Rieti's Exciting Entry into the Japanese Market

The renowned Korean eyewear brand, Rieti, is set to make waves in Japan with its first-ever pop-up event at Laforet Harajuku. This exclusive shop will be open from August 29 to September 6, showcasing what Rieti has to offer to eyewear enthusiasts. Located at the entrance event space of Laforet Harajuku, the pop-up is designed to celebrate the brand's arrival in Japan while sharing the latest trends from fashion, culture, and art.

A Unique Collection

The pop-up shop will feature a carefully curated collection of Rieti’s most popular models, including styles from their flagship store in the trendy area of Seongsu-dong, Seoul. Attendees will have the rare opportunity to try on these sought-after pieces firsthand, as well as explore newly released designs that blend quality, affordability, and essential aesthetics. This is not just a typical eyewear showcase; it represents Rieti's commitment to providing everyday eyewear that everyone can wear comfortably and stylishly.

Exclusive Benefits for Shoppers

As part of the pop-up experience, customers who make a purchase will receive a beautifully designed, exclusive shopping bag that will only be available in Japan. Additionally, on a first-come, first-served basis, the first 20 visitors each day will receive a limited-edition original shopping bag from Rieti’s flagship location in Seoul. These special gifts highlight Rieti's intention to create an exceptional shopping experience for its new Japanese clientele.

About Rieti

Founded in 2014, Rieti has quickly established itself as a leading eyewear brand in Korea. Focused on making high-quality eyewear accessible at reasonable prices, Rieti continues to innovate and release fresh designs every season. In July 2025, they plan to open a flagship shop in Seongsu-dong, further solidifying their presence in the market. Currently, Rieti operates three stores and is poised for rapid growth.

The brand's philosophy is encapsulated in the statement, "Instead of defining me, it’s a way to express myself. Completing every moment uniquely—MyReality, RIETI."

Rieti Collaborates with BIBI

In an exciting partnership, Rieti has selected popular artist BIBI as their brand ambassador starting April 2026. Known for her charisma on stage and strong sense of self, BIBI boasts a significant following of over 3.2 million on Instagram. Through this collaboration, Rieti aims to communicate a message of self-expression and passion, aligning with BIBI's influence in the music and fashion industries.

Event Details

• - Period: August 29 (Saturday) - September 6 (Sunday), 2026
• - Venue: Laforet Harajuku, 1F Entrance
• - Operating Hours: 11:00 AM - 8:00 PM

Examples of products available include:

• - RT4055 C2 - Price: ¥8,690 (tax included)
• - RT4052 C1 - Price: ¥5,940 (tax included)

For Wholesale and Press Inquiries

All inquiries related to wholesale and press can be directed to TRUXiA Inc., represented by Mr. Norizumi Shiota.

• - TRUXiA Official Website
• - Email: [email protected]
• - Phone: 03-6457-4325

Rieti’s pop-up event promises to be a notable occasion for Japanese eyewear aficionados and fashion-conscious consumers. Be sure to check it out while you can!