#United States #Fort Lauderdale #Tambourine #Pier Sixty-Six

Pier Sixty-Six Partners with Tambourine for Digital Marketing Transformation

In a groundbreaking move, Pier Sixty-Six in Fort Lauderdale, Florida, has selected Tambourine, a local leader in digital marketing technology, to guide its digital marketing strategy during a multi-billion-dollar redevelopment project. This partnership marks a new chapter for Pier Sixty-Six, a well-known landmark that has been part of the community since the 1960s.

As part of the property’s revitalization, Tambourine has initiated an impressive array of marketing campaigns and website launches aimed at showcasing the newly renovated resort. The redevelopment spans across 32 acres of stunning waterfront, an ideal location at the gateway to the beach in the affluent Harbor Beach district. The focus is on blending modern luxury with the rich heritage that Pier Sixty-Six represents.

With the reopening of Pier Sixty-Six in early 2025, visitors can expect to experience innovative attractions including lavish guest rooms, over 40,000 square feet of sophisticated indoor and outdoor event spaces, and a full-service spa. Additionally, the property features a diverse range of dining options and a remarkable marina, positioned to enhance the charm of this iconic location.

Rafael Cardozo, CEO of Tambourine, expressed the company's excitement in partnering with Pier Sixty-Six. “Our mission is to preserve the legacy of this storied resort while simultaneously enhancing its appeal for future visitors. We are thrilled to be a part of this transformative journey,” he stated.

The digital branding overhaul led by Tambourine has included the development of captivating websites designed to attract potential guests. These platforms provide an immersive look into what guests can expect at the newly enhanced resort. By employing targeted media strategies, Tambourine aims to provide insight into the breathtaking features of the waterfront property, attracting both returning and new visitors.

Brett Boreing, the Executive Director of Sales & Marketing at Pier Sixty-Six, articulated the vision of the redevelopment, saying, “This initiative symbolizes not only a physical revitalization but also a digital evolution. We’re excited to unveil an experience for our guests that marries luxury with the historic essence of Pier Sixty-Six.”

The iconic Pier Sixty-Six, which has undergone significant renovations through Tavistock Development Company, is now set to become the social hub of Fort Lauderdale. The historic venue comprises a transformed resort, featuring 325 guest rooms and suites, 12 diverse dining outlets, and a state-of-the-art Zenova Spa and Wellness Center, which is particularly noted for its innovative offerings including the area's first snow room and ceremonial sauna.

Moreover, the property will now include residential offerings, with 88 luxury condominiums designed for those looking for high-end living in this picturesque area. Despite the ongoing construction, the marina, which boasts 164 slips, continues to operate and is a key venue for events like the Fort Lauderdale International Boat Show.

This collaboration with Tambourine begins a new phase for Pier Sixty-Six, reinforcing its status as a prestigious destination in South Florida. As Tambourine enhances its digital reach and marketing strategies, the resort is expected to thrive, showcasing the perfect combination of luxury and history.

For more information about the exciting developments at Pier Sixty-Six, visit PierSixtySix.com

About Tambourine:
Tambourine is recognized as a world leader in hotel marketing technology, dedicated to solving the industry's most challenging problems. The company provides comprehensive solutions that enhance revenue and optimize marketing strategies for hotels and resorts across 47 countries globally. With a focus on innovation and results, Tambourine aims to continue setting the standard in hospitality marketing.

To learn more about Tambourine, please visit tambourine.com.