#Japan #Tokyo #Hello Kitty #MASH SUMMER WEEK #Mash Holdings

Exciting New Fashion Event 'MASH SUMMER WEEK 2025'

This summer, a groundbreaking fashion event is about to take place in Japan! From August 1st to August 5th, 2025, MASH SUMMER WEEK 2025 is set to debut, hosted by Mash Holdings. This event marks the first of its kind and promises an array of fashion, beauty, food, and unique designs. With around 302 participating stores nationwide, including the official MASH STORE app, shoppers can experience a true summer extravaganza.

Highlighting this event is none other than the globally adored character Hello Kitty from Sanrio, serving as the inaugural muse. Attendees will have not only the chance to enjoy exclusive items related to Hello Kitty but also partake in interactive activities, further adding to the colorful atmosphere of summer.

What to Expect

MASH SUMMER WEEK will feature a wide range of attractions, including:

• - Exclusive Items from MASH’s popular brands.
• - Hello Kitty Novelty Gifts for purchases, including stickers, tote bags, and charms.
• - Fashion Diagnosis with Hello Kitty to match customers with their perfect summer styles.
• - Multiple special campaigns, including social media giveaways, significant discounts, and limited flash sales.

Exclusive Items and Deals

Fashion enthusiasts can look forward to exclusive items created just for this event by participating brands like SNIDEL, gelato pique, LILY BROWN, and many more. Each brand is set to showcase unique colors and styles online and in-store, enhancing the overall shopping experience.

Hello Kitty Novelties

For those making a purchase from July 18th to 31st, special Hello Kitty stickers will be available as gifts. In addition, customers shopping during MASH SUMMER WEEK can receive:
1. An original Hello Kitty tote bag with a minimum purchase of ¥16,500.
2. An exclusive BIG charm attached to their shopping bag at physical stores during the event.

App Exclusives

Downloading the MASH STORE app for the first time from July 18th to August 5th allows users to receive a total of ¥2,000 off through special discount coupons, usable during the MASH SUMMER WEEK. The app will also feature a special page dedicated to Hello Kitty leading up to the event.

Interactive Summer Diagnosis

Kicking off on August 1st, the SUMMER BRAND diagnosis allows users to answer fun questions to discover which fashion brands suit them best this summer. The personalized results will feature Hello Kitty dressed in the popularly recommended styles. Participants can share their results on social media, with the chance to win exclusive outfits related to their fashion diagnosis.

What’s More

1. Points and Discounts – Shoppers will enjoy 22% points on their purchases from August 1-2, followed by a 10% discount from August 3-5.
2. 48-Hour Flash Sale – Certain items will be available at exclusive MASH STORE prices for a limited time.
3. Complimentary Gift Wrapping – Free gift wrapping services will be provided during the event, perfect for summer celebrations.

Conclusion

MASH SUMMER WEEK 2025 is an event not to be missed! It promises to be a delightful experience where fashion, fun, and community come together under the enchanting guidance of Hello Kitty. Don't miss out on these special offerings and the excitement of this new summer tradition!

For more details and updates, be sure to visit the special event page on the official MASH STORE app or their website.

• - Download the MASH STORE app here to get started!