Scotts® Partners with Tyler Adams to Enhance Natural Turf Accessibility for Youth Soccer
Scotts® and Tyler Adams Join Forces to Promote Youth Soccer
In an exciting initiative, Scotts®, the leading lawn care product brand in North America, has joined forces with U.S. Men's National Soccer Team player Tyler Adams to advance their "Keep It Real" mission. This program aims to enhance access to natural turf fields across the nation, fostering healthier communities through the love of soccer.
The Vision Behind "Keep It Real"
This program isn't just about sports—it's about nurturing the next generation. With an investment of over $400,000 so far, the initiative has successfully enabled 2,000 children to enjoy the benefits of playing on natural grass. The partnership with Every Kid Sports aims to remove access barriers and ensure every child can experience the exhilaration of playing on real grass.
"As I prepare to compete on the world's biggest stage, nothing compares to playing on real grass," said Adams. His passion for the sport runs deep, shaped by his roots and experiences on natural turf. "Through 'Keep It Real,' we're ensuring that more kids get that same opportunity, starting in my hometown."
Revamping Community Fields
This summer, Scotts is taking active steps to enhance youth sports facilities. Notably, they'll be refurbishing Tyler Adams' childhood soccer field in Wappingers Falls, New York, alongside five other fields selected via the 2025 "Keep It Real" sweepstakes. This not only revitalizes the spaces but also prepares them for a significant summer of soccer at every level.
"Natural grass is essential for safer play and healthier communities," says John Sass, Senior Vice President of ScottsMiracle-Gro. Emphasizing the myriad advantages of real grass, he highlights its role in reducing injuries, supporting overall well-being, and fostering community connections.
A Call to Action for Homeowners
As the peak lawn care season unfolds, Scotts encourages homeowners and communities to invest in real grass areas—be it a backyard soccer pitch or a local field. The message is clear: green spaces create environments that foster play, growth, and communal spirit.
For anyone interested in supporting the cause or participating in the Keep It Real initiative, detailed information can be found on the official Scotts website. It serves as a platform not only for learning about lawn care but also for understanding how each individual can contribute to enhancing community wellbeing through accessible natural green spaces.
About Scotts®
Founded in 1868, Scotts has become a market leader in lawn care by inspiring families to enjoy their outdoor spaces. Its commitment to sustainability and accessibility shines through partnerships like this one, where their mission aligns with community health and youth development—demonstrating the lasting impact of green spaces in creating robust societies.
In conclusion, the collaboration between Scotts® and Tyler Adams serves as a reminder of the importance of accessible natural spaces for youth development. With their combined efforts, they are not only promoting soccer but nurturing future generations in thriving, healthy communities.