Bud Light Unveils Exciting 'Keg' Super Bowl LX Campaign Featuring Post Malone and Friends

Bud Light Unleashes the 'Keg' Campaign for Super Bowl LX

As the excitement builds for Super Bowl LX, Bud Light is making waves with its latest campaign, aptly titled "Keg." This year, the iconic beer brand, proudly serving as the Official Beer Sponsor of the NFL, is all set to elevate the Super Bowl viewing experience. Featuring a star-studded cast that includes global musical icon Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning, this new advertisement promises to capture the essence of what makes Super Bowl Sunday truly special.

In a delicious nod to the cultural significance of kegs at gatherings, the campaign encapsulates how vital they are to keeping the celebrations alive. The ad shows Malone, Gillis, and Manning at a wedding gone awry when a Bud Light keg unexpectedly rolls down a hill, prompting the guests to scramble after it. It’s a humorous portrayal emphasizing that when it comes to parties, particularly for NFL fans, a Bud Light keg is a must-have, turning any gathering into an unforgettable occasion.

Building the Hype with National Keg Rebates

To ramp up the energy surrounding Super Bowl LX, Bud Light is excited to announce a nationwide keg rebate program. From now until Super Bowl Sunday, Bud Light is offering fans aged 21 and over a $60 rebate on their keg purchases. This initiative aims to ignite celebrations across the nation, allowing fans to enjoy the game with their favorite brews. Besides the keg rebate, for those opting for pitchers or buckets at local bars, Bud Light is extending a $10 discount at participating venues.

Todd Allen, Bud Light’s Senior Vice President of Marketing, shared, "Being the Official Beer Sponsor of the NFL for over two decades means creating a memorable campaign for Super Bowl is a responsibility we cherish. With our 'Keg' campaign, we aim to craft an extraordinary experience for fans this year. Whether you are enjoying our hilarious advertisement with Post Malone and the gang or availing of our keg rebate, Bud Light is dedicated to making Super Bowl LX unforgettable."

A Celebration of Super Bowl Spirit

The advertisement emphasizes camaraderie through fun and laughter, resonating with viewers familiar with their own Super Bowl parties. The scene of wedding guests tumbling down a hill in pursuit of the keg brings a comedic twist that viewers will likely find relatable. The song “I Will Always Love You” by Whitney Houston elevates this playful chaos, setting the tone for a memorable celebration.

Post Malone, an integral part of the Bud Light campaign for nearly a decade, expressed his excitement, saying, "This wedding was a blast! It’s always a good time working with Bud Light, and I can’t wait for everyone to see this."

Shane Gillis chimed in, saying, "Joining forces with Bud Light again for the Super Bowl was fantastic. Hanging out with Post and Peyton is always great fun!"

Peyton Manning added his thoughts, stating, "No one does Super Bowl better than Bud Light, and I’m thrilled to be part of their commercial for the third consecutive year. This wedding is bound to be a highlight of the Super Bowl weekend."

Events Leading Up to Super Bowl LX

In addition to the keg rebate, Bud Light is actively participating in the Super Bowl festivities by introducing the "Keg Promo" at stadiums in Foxborough and Seattle. To build excitement, both Patriots and Seahawks fans aged 21 and over can attend events in their home stadiums for a chance to win kegs of beer and tickets to the Super Bowl.

Moreover, Post Malone will light up San Francisco with an exclusive show ahead of the Super Bowl weekend, further emphasizing Bud Light’s commitment to creating an epic experience for fans.

For anyone interested in securing their keg rebate or wishing to learn more about Bud Light's offerings, detailed information can be found on their official website and social media platforms.

This year's Super Bowl campaign truly emphasizes the idea that with Bud Light, fans can create the ultimate celebration. Cheers to a memorable Super Bowl LX and super fun times with friends and family!

For more, check BudLight.com.