DOTZ Establishes New Subsidiary TENTO. to Enhance LINE CRM Services

Introduction

In an exciting development for the marketing landscape, DOTZ Co., Ltd., headquartered in Meguro, Tokyo, has decided to establish a wholly-owned subsidiary called TENTO., effective December 1, 2025. This new company will specialize in managing and producing CRM strategies utilizing LINE's official accounts, marking a significant step in enhancing both their service offerings and operational capabilities.

Background of Subsidiary Establishment

Over the years, DOTZ has successfully supported over 500 companies with tailored marketing strategies through LINE's official accounts. As the demand for specialized services grew, the need for a dedicated structure focusing on LINE-based CRM initiatives also became evident. The following three challenges emerged:

1. Advanced CRM Initiatives: Companies increasingly sought to implement sophisticated CRM solutions leveraging ID linkage within their LINE accounts.
2. Desire for One-to-One Communications: There was a demand for strategic planning and execution of one-to-one messaging and scenario-based distribution.
3. Production Services: Businesses expressed the need for a specialized entity that could exclusively handle the production of LINE official accounts.

In response to these evolving needs, TENTO. was conceived to utilize the extensive LINE expertise accumulated by DOTZ, creating a focused organization dedicated to CRM strategies and LINE account production.

Meaning Behind the Name "TENTO."

The name TENTO. emphasizes themes of connection and creativity. The components of the name, "TEN" (point) and "ITO" (thread), underscore the mission to connect individuals and thoughts, weaving together value in the process. This reflects the philosophy articulated by Steve Jobs, referred to as "Connecting the Dots," which aligns with DOTZ's foundational concept. TENTO. aims to serve as a creative studio, crafting brand experiences through meticulous connections made between various engagements.

Core Business Areas of TENTO.

TENTO. will focus on four primary business areas:

1. CRM Strategy Planning and Implementation: TENTO. will assist in designing and executing CRM initiatives using LINE official accounts, including:
- Conceptualizing CRM strategies that leverage ID linkage.
- Designing scenarios for one-to-one messaging.
- Developing segmentation logic for targeted distribution.
- Continuous operational improvements through effective PDCA cycles.

2. Standalone Production Services: Recognizing the diverse needs of companies, TENTO. will offer production services independently, catering to:
- Initial account setups.
- Chatbot development.
- Design of messages and rich menus.

3. Conversion Rate Optimization (CRO) Packages: To maximize advertising effectiveness, TENTO. will provide:
- Tailored landing page creation and A/B testing.
- Chatbot EFO solutions.
- Strategies for preventing client drop-off events and optimizing conversion pathways involving LINE.

4. Email-based CRM Development: Expanding its horizons, TENTO. will apply CRM insights gained through LINE for email communication. Services offered will include:
- Designing email CRM scenarios.
- Crafting step-by-step email marketing strategies.
- optimizing email distribution logic.

Cooperation within the DOTZ Group

Within the DOTZ group, roles are clearly delineated: DOTZ will oversee LINE strategies and general marketing framework design, while TENTO. will execute sophisticated LINE CRM strategies and production processes. This collaborative approach is designed to enhance the overall marketing effectiveness for businesses.

Overview of TENTO. Co., Ltd.

- Location: 4-4-12 Aobadai, Meguro-ku, Tokyo, THE N3 2F
- Founded: December 1, 2025
- Shareholding: Wholly owned subsidiary of DOTZ Co., Ltd.
- Management Team: CEO: Jin Inamatsu, COO: Rei Chiba, CCO: Hitomi Kai
- Business Focus: Creative production within the realm of marketing communications.

About DOTZ Co., Ltd.

- Website: DOTZ Official Site
- Location: 4-4-12 Aobadai, Meguro-ku, Tokyo, THE N3 2F
- Founded: November 11, 2020
- Leadership: CEO: Jin Inamatsu
- Business Focus: Marketing support leveraging LINE official accounts and SaaS solutions.