First We Feast Transitions into an Independent Media Powerhouse with New Leadership
First We Feast: A New Era Begins
In an exciting development for fans of pop culture and food, First We Feast, renowned for its hit series Hot Ones, has officially transitioned into an independent media company and content studio. This major shift comes after BuzzFeed Inc. opted to sell the brand in an eight-figure deal negotiated with a consortium of investors, including the studio's original founder Chris Schonberger and beloved host Sean Evans. The deal is set to boost First We Feast's content creation and engagement strategies significantly.
First We Feast has witnessed a meteoric rise since its inception in 2012, evolving from a humble food blog to a powerhouse media entity captivating audiences worldwide. With over 14 million YouTube subscribers and more than four billion lifetime views, the brand has demonstrated its ability to resonate deeply with fans and advertisers alike. The acclaimed Hot Ones series has become a cultural phenomenon, drawing celebrities into an engaging dialogue while they partake in spicy wing challenges.
The new independent structure allows First We Feast to further their mission to develop compelling content that connects with viewers. Chris Schonberger takes the reins as CEO, while Sean Evans steps into the newly created role of Chief Creative Officer. This transition ensures continuity and evolution, as existing senior management remains in place, fostering a familiar yet innovative environment.
“We are perfectly positioned to leverage our expertise and creativity to push boundaries and deliver unforgettable experiences,” said Schonberger. As they eye expansion into new content formats and platforms, the leadership duo has expressed enthusiasm for the future, with plans for live events and talent acquisition taking precedence.
Evans fondly recalls launching Hot Ones in March 2015, expressing gratitude towards the dedicated fan base that has contributed to the show’s success. He describes Hot Ones as not just a show but an experience that entertains and invites audience participation through sauce tastings, making it a recurring cultural touchpoint.
As part of the transition, the ambitious team is gearing up to celebrate the show's 10th anniversary with a slew of new features and surprises. The upcoming Annual Hot Ones Holiday Extravaganza is set to launch on December 19th, followed by the release of Season 26 on January 23rd, promising new celebrity interviews and highlights that mark the occasion.
The transformation has garnered praise from the investor group backing the initiative, which comprises founders from many successful digital media brands. They expressed eagerness to support Schonberger and Evans in their efforts to navigate the media landscape and expand the brand's influence.
In addition to its flagship series, First We Feast houses a collection of successful shows, including Burger Bucket List and Pizza Wars. Known for its inventive approach to food and culture, the brand maintains a thriving commerce business revolving around its hot sauces and merchandise. With the new investment and independence, First We Feast is poised to scale these existing ventures while exploring new pathways for engagement and interaction with a broad audience base.
Conclusion
The journey of First We Feast illustrates the power of innovative content and the potential for growth in the intersecting worlds of food and entertainment. By becoming an independent company, First We Feast stands ready to embark on an exciting new chapter, heightening its culture-defining presence in media and ultimately reimagining content consumption for dedicated fans. Their ongoing commitment to quality and creativity will undoubtedly reshape the future of culinary entertainment, making First We Feast a brand to watch.