Weve and Ateam Unite
2025-04-30 03:05:48

Weve Partners with Ateam to Enhance Wedding Experience on Hanayume Site

In an exciting development for soon-to-be-wed couples, Weve Inc., based in Osaka, Japan, has officially partnered with Ateam Life Design, the company responsible for the popular wedding venue information site, Hanayume. This collaboration will see the introduction of a compelling video service called 'Omoi de Plus Movie' on the Hanayume website, featuring actual wedding ceremony films that showcase the emotional moments of real couples on their big day.

Background of the Partnership


With the increasing number of couples starting their venue searches without prior experience attending weddings, there is a growing demand for 'real information' that accurately conveys the spirit and ambiance of ceremonies. Many couples express confusion, stating that they find it difficult to visualize what their wedding could look like, making the need for authentic representations of wedding settings more critical than ever.

To address these concerns, Weve's initiative to deliver the atmosphere and heartfelt moments of weddings through videos will help future brides and grooms visualize their special day more clearly. This collaboration also offers a new promotional avenue for venues that have previously struggled to convey their essence through conventional means. By providing potential clients with viral visual content, it assists couples in making informed venue choices, ultimately leading to more satisfying experiences without regrets.

Details of the Collaboration


As part of the initiative, Weve will provide one-minute videos, filmed and produced with care, for inclusion on Hanayume's venue pages that previously relied heavily on photos and text. These videos will offer insights into how real couples celebrated their weddings, making it easier for prospective clients to connect with the locations’ unique offerings. By engaging potential customers through visually enticing content, this partnership is expected to enhance the marketing efforts of wedding venues while simultaneously assisting couples in narrowing down their choices effectively.

Embedding Ceremony Videos


As a prime example, a one-minute wedding video featuring the Laguna Vale Osaka has already been shared on Hanayume's venue introduction page. Visitors to the site are encouraged to view this actual ceremony clip to gain a deeper understanding of what to expect.

Example Access: Visit Laguna Vale Osaka's ceremony example page here to explore the video under the 'Video' tab.

Explore Hanayume


For those unfamiliar, Hanayume is an innovative wedding venue information service designed to help couples find their dream wedding location. The platform boasts a vast database of rankings and reviews for popular wedding venues across Japan, with free consultation desks available at five major locations nationally. Couples can choose from a variety of methods to communicate, including in-person consultations, online chat, LINE, or phone calls. The website is dedicated to making the planning process as seamless as possible, offering exclusive deals and a plethora of venue options categorized by aesthetics like 'simple', 'natural', and 'cute.' For further information, visit Hanayume's website here.

About Omoi de Plus Movie


The Omoi de Plus Movie service strives to eliminate the regret felt by couples who wish they had recorded their wedding day. Traditionally, couples are expected to decide on video services well in advance of the ceremony, leading to a low purchase rate of around 20-30%. However, many couples later lament not documenting their special moments. To counteract this, Omoi de Plus Movie allows professional videographers to capture ceremonies at no initial cost to couples, who can later view a sample video before deciding whether to purchase it. By shifting from a pre-purchase model to one that allows couples to feel satisfied with their choices, this new framework has gained popularity across various wedding venues in Japan. More information can be found at Omoi de Plus Movie's website.

Overview of Ateam Life Design and Weve Inc.


Ateam Life Design, part of the larger Ateam Holdings, focuses on creating and expanding web services that address life events and daily needs using IT. Their goal is to improve customer experiences through synergies between their various offerings. On the other hand, Weve Inc. operates under the mission of eliminating regrets among wedding couples, offering solutions for venue selection challenges, and boasting a significant track record of over 12,000 filming projects annually in the wedding industry. This partnership not only enhances the promotional tools available to wedding venues but also revolutionizes the experience for couples as they choose their wedding destinations.

In conclusion, this collaboration between Weve and Ateam signifies a pivotal moment in marrying technology with personal experiences in the wedding industry, prioritizing memory curation and enhancing customer satisfaction with innovative services.


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Topics Consumer Products & Retail)

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