Global Media Lab Launches ShuGo! To Transform CATV Apps with Gaming Integration

Introducing ShuGo!

Global Media Lab, a startup based in Chiyoda, Tokyo, has officially launched an innovative customer engagement system known as "ShuGo!". This service is aimed specifically at cable television operators (CATV) and is designed to enhance the value of their mobile apps and official LINE accounts by seamlessly integrating 16 casual games without the use of ads or in-app purchases.

Addressing Engagement Challenges

As many CATV operators currently use self-developed apps and official LINE accounts to deliver local news and disaster updates, they face common challenges such as the burden of frequent updates and low usage outside of emergency situations. With ShuGo!, these issues can be transformed by appealing to users' desire for entertainments, making the app not just a tool for information but an enjoyable daily companion.

Features of ShuGo!

1. Quick Integration with Existing Systems:
ShuGo! operates entirely on a web-based platform, allowing CATV companies to implement it without extensive modifications to their existing applications. By simply adding a web link, they can offer a wide array of engaging games, which are designed for easy access and enjoyment.

2. Family-Friendly Design:
One of the standout features of ShuGo! is its commitment to a completely ad-free and no-charge environment. This makes it suitable for all ages, including seniors who may have reservations about using mobile games due to potential accidental charges or inappropriate content. The games provide intellectual stimulation that caters to both older adults and their grandchildren.

3. User Analytics Dashboard:
ShuGo! comes equipped with a real-time analytics dashboard, allowing operators to track game usage and user behavior effectively. With insights on which games are popular and the times when the app is most active, CATV providers can efficiently manage their applications to enhance user experience.

Diverse Gaming Options

The platform includes numerous engaging game options, such as Reversi, Solitaire, a version of Whac-a-Mole, and various puzzle games, among others. These selections aim to create a fun and playful environment within the CATV apps, ensuring that users frequently interact with the platform.

Expert Insights

Mitsuhiko Koga, the representative of Dice Connecting, commented on the launch, stating, "ShuGo! is not just a collection of games; it’s a powerful tool for strengthening customer connections and engagement for businesses. By combining our system with Global Media Lab's deep insights into the CATV sector, we aim to build a beloved digital platform for the local community."

Keiichiro Tokunaga, the CEO of Global Media Lab, added, "Many free mobile games come with unwanted ads or redirects, which can deter seniors from participating. Our service maximizes the app's value while maintaining a brand of 'safety and security.' Furthermore, it contributes to preventing dementia through brain training activities, allowing users of all ages to enjoy it safely. We are dedicated to contributing to the health and richness of local communities."

Companies Behind ShuGo!

Dice Connecting specializes in developing web systems to enhance customer engagement, utilizing unique gamification technologies for their solutions.
Global Media Lab, established in 2025, focuses on providing app solutions for connected TVs to support community health and quality of life through innovative IT solutions.