Bauducco® Celebrates a Year of Success with runDisney Sponsorship

A Sweet Partnership: Bauducco® and runDisney

In an inspiring blend of sports and culinary delights, Bauducco®, the cherished Brazilian baked goods brand, has experienced remarkable success in its inaugural year as a sponsor of runDisney. This organization represents one of the largest running platforms in the United States, attracting thousands of fitness enthusiasts and casual participants alike.

Over the past year, Bauducco® has significantly increased its brand visibility within the running community, introducing its delicious products to a diverse audience. The company distributed more than 100,000 samples of its treats during various runDisney events throughout the nation. This initiative not only helped strengthen its brand recognition among fitness lovers but also cultivated meaningful connections with runners and their families.

Among the standout products that captured the attention of race participants were Bauducco Toasts, a beloved staple from Brazil. These delightful toasts were included in post-race recovery snack boxes, providing a comforting treat to help runners celebrate their achievements. Additionally, Bauducco® set up booths at the runDisney Health and Fitness Expos, where attendees eagerly sampled popular items like Choco Biscuits and Wafers. These products are renowned for their distinct quality and flavor, making them fan favorites among expo visitors.

One notable moment occurred during the Walt Disney World Marathon Weekend in January, where athletes had the opportunity to refuel mid-race with Bauducco Choco Biscuits. These treats not only added a sweet touch to their journey but also exemplified Bauducco®'s commitment to supporting runners. The combination of the race's exhilarating atmosphere and these satisfying snacks created cherished moments for participants.

Bauducco® takes pride in its legacy of crafting delightful baked goods rooted in tradition and family. Founded in Brazil in 1952 by an Italian immigrant, the brand has grown to become one of the largest producers of baked goods globally. With a dedication to innovation and a passion for quality, Bauducco® aims to inspire unforgettable moments for families around the world.

With a robust export network spanning over 50 countries, Bauducco® has established a significant presence in the United States, operating for more than two decades. Its iconic Panettone, an establishment in the U.S. market, boasts an impressive 80% value share in this category. Moreover, Bauducco® is recognized as one of the fastest-growing cookie brands in the country, with its wafers earning the title of the second-best-selling brand nationwide.

As the company looks to the future, it is excited to continue its relationship with runDisney for the upcoming 2025-26 season. Bauducco® plans to bring even more joy and delectable treats to runners at both Walt Disney World Resort in Florida and Disneyland Resort in California. This ongoing partnership signifies not just a commitment to providing great-tasting snacks but also to fostering community spirit and shared experiences among runners and their families.

In conclusion, Bauducco®'s journey this past year as a runDisney sponsor has beautifully intertwined the worlds of fitness and gastronomy. Through vibrant engagement and delightful offerings, the brand has not only expanded its reach but also crafted lasting memories for countless individuals. As the next season approaches, Bauducco® is poised to embrace new opportunities to connect with the vibrant running community. For more information on Bauducco® and its delectable offerings, visit www.bauducco.com.