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PR Newswire Amplify™: A Leap Forward with AI-Driven Content Optimization

In a bold move to enhance its service offerings, PR Newswire has recently upgraded its PR Newswire Amplify™ platform by integrating advanced artificial intelligence (AI) capabilities. These enhancements are tailored to assist brands in crafting, optimizing, and measuring their content in a way that is directly relevant to today’s digital landscape. This development aligns with the growing need for brands to ensure their narratives are not only engaging but also easily discoverable by both human audiences and AI systems.

Key Features of the New Enhancements

The updated platform boasts several groundbreaking features designed for optimal content creation and dissemination:

1. AI Readiness Analysis

This revolutionary feature assesses the text of press releases and automatically provides actionable recommendations aimed at improving Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). By targeting format, phrasing, and overall content structure, brands can significantly increase the visibility of their releases in AI-generated search results, thereby enhancing discoverability.

2. Create+ Functionality

With Create+, users can transform a single press release into a dynamic multichannel marketing campaign. This tool includes two innovative content types:

• - Articles: Editorial-style pieces aimed at building credibility and attracting media coverage.
• - Info-bites: Customizable, AI-generated images that feature text and logos to boost engagement and shareability across social platforms and websites.

3. Feature Story Amplification

This feature empowers brands to publish pre-written, editorial-quality stories to a network of over 4,000 trusted news outlets. By mimicking journalists, brands can increase their chances of gaining media exposure while simultaneously improving SEO rankings and brand authority.

4. AI-Powered Summaries

The revamped Report module now includes AI-generated summaries that deliver concise insights into campaign performance and highlight essential takeaways, enabling brands to evaluate their success quickly.

5. Traffic Source Analysis

The new traffic sources widget tracks visits from AI search engines, providing valuable insights into how audiences are discovering content through AI technologies.

The Impact of AI Integration

Brands that have utilized PR Newswire's existing AI tools have observed remarkable results, such as:

• - A 21% increase in press release views.
• - Doubling engagement rates.
• - A 12% improvement in overall content quality.

These results illustrate the platform's powerful capabilities in augmenting brand visibility and establishing authority in an increasingly competitive landscape.

Continuous Innovation in Content Distribution

PR Newswire remains committed to evolving its services to meet the demands of modern communicators. The newly introduced AI-driven features underline the platform's dedication to providing cutting-edge tools that ensure maximum visibility and measurable impact for each story shared. Brands aiming to amplify their reach are encouraged to explore the complete capabilities of the updated platform immediately.

About PR Newswire

Founded 70 years ago, PR Newswire has cemented its position as an industry leader in press release distribution, boasting an unparalleled global reach. With access to over 500,000 newsrooms, websites, and journalists across more than 170 countries and 40 languages, PR Newswire offers a comprehensive suite of services tailored to address the contemporary challenges faced by PR and communications teams. By focusing on innovation and leveraging AI technology, PR Newswire continues to be the preferred partner for brands looking to disseminate their most critical news stories worldwide.