#Japan #Tokyo #wellness #Beauty Tech #Diet & Beauty

Diet & Beauty Fair 2025: Exploring the Future of Wellness and Beauty

On September 16, 2025, Tokyo Big Sight will open its doors for an extraordinary three-day event combining the renowned "Diet & Beauty Fair 2025" and the inaugural "WELLNESS & BEAUTY TECH 2025". This dual exhibition celebrates its 24th anniversary, with a focus on beauty and wellness products ranging from consumer goods to professional services.

What to Expect at the Fair

Diverse Offerings

The "Diet & Beauty Fair 2025" will showcase a wide array of products, from cosmetics to beauty devices and inner beauty supplements, catering to both home users and industry professionals. Attendees can explore cutting-edge products and innovations, while gaining insights from engaging seminars and live demonstrations by industry experts.

New Innovations in Wellness

The newly launched "WELLNESS & BEAUTY TECH 2025" will incorporate the latest advancements in technology that promise to revolutionize the health and beauty industry. This segment focuses on the intersection of beauty, health, sleep, and femininity, presenting solutions and insights into current industry challenges and developments.

Engaging Seminars and Demonstrations

The event will feature around 70 unique programs throughout its three-day run, including expert-led seminars and live demonstrations. Attendees can gain valuable insights into market trends and the future of the beauty and health industries. Key topics for the seminars include:

• - Increased Productivity and Customer Intimacy: Led by Daisuke Kabamoto of I-ne, this seminar will cover essential strategies for establishing productive teams.

• - Personal Color and Beauty Salons: Juriko Watanabe will discuss the current status and future potential of personal color consultation in beauty spaces.

Expert Demonstrations

Participants can witness live demonstrations that showcase effective beauty techniques, such as:

• - All-Hand Facial Treatment by Reiko Tanaka: A showcase of techniques honed over 51 years in the industry.
• - Gentle Lymphatic Drainage by Pamela Adkins: Focused on deep care methods with expert personal touch.

Cutting-Edge Topics

Marketing and Social Media

Innovations in marketing strategies will be discussed, including:

• - TikTok's Discovery E-commerce: Led by Yi Huang, the seminar aims to unveil how modern platforms can enhance customer engagement from discovery to purchase.
• - Understanding Gen Z with BeReal: Kiefer Criss will outline the latest usage trends among the younger generation in the social media scene.

Wellness Innovations

The event will also touch upon significant developments in the sleep and femtech sectors:

• - The 2030 Well-Being Ecosystem by 9hours and NTT DATA: A vision for future wellness strategies to improve lifestyle quality.
• - Addressing Women's Health Issues with Beauty Tech: Leading professionals will discuss advancements in femcare solutions.

Special Focus Areas

Well-Being Beauty

The event will host a dedicated area titled "Well-Being Beauty" aimed at enhancing individual health and beauty based on personal values and collective sharing. This initiative aligns with the upcoming ISO guidelines for well-being set to release in late 2024, emphasizing commitment to mental and physical wellness.

T-LIVE Beauty Festival 2025

In conjunction with the Diet & Beauty Fair, the T-LIVE Beauty Festival will offer a massive live streaming experience to promote Japan's beauty trends to the Asian market, highlighting diverse beauty concepts essential for international business.

Event Logistics

The "Diet & Beauty Fair 2025" and "WELLNESS & BEAUTY TECH 2025" will take place on September 16th through 18th at Tokyo Big Sight. Doors will open from 10 AM to 5 PM.

For further details on the schedule and registration, visit the official websites. Pre-registration for attendees is available to ensure a seamless experience.

Join the Future of Beauty and Wellness

Whether you work in the beauty or wellness industries, or simply have an interest in innovative health solutions, the Diet & Beauty Fair and WELLNESS & BEAUTY TECH are not to be missed. Dive into the latest trends, meet industry leaders, and explore the evolving landscape of beauty and wellness.