#United States #New York #Luxury Brands #Saks Fifth Avenue #Fashion Campaign

Saks Fifth Avenue Unveils Fall 2025 Campaign

On September 2, 2025, Saks Fifth Avenue introduced its highly anticipated Fall 2025 campaign, a vivid celebration of self-expression and the thrill of seasonal fashion. Featuring renowned models Paloma Elsesser and Camille Rowe, and captured by the talented photographer Angelo Pennetta, this campaign encapsulates the essence of luxury and the vibrant New York City atmosphere.

A Cinematic Experience

The heart of the campaign transforms a section of 50th Street into a cinematic backdrop, embodying the joy of dressing up. The stylized café arrangement along the sidewalk invites onlookers to experience a new world of fashion. With a stunning lineup of statement outerwear and eye-catching dresses, the campaign encourages customers to discover and express their unique styles.

Among the showcased designs are luxury pieces from iconic brands such as Saint Laurent, Miu Miu, Ferragamo, Altuzarra, Stella McCartney, Oscar de la Renta, Tom Ford, and Akris. Saks Fifth Avenue aims to inspire customers to explore new fashion possibilities and invigorate their wardrobes ahead of the upcoming season.

Celebrating Style

Kristin Maa, Chief Marketing Officer of Saks Global, stated, "Our customers consider Saks Fifth Avenue as the ultimate destination for luxury fashion. This campaign embodies the energetic spirit of New York City and ignites the possibility of new dressing opportunities and seasonal refreshes." The narrative focuses on the moment of connection—when a piece resonates deeply with the wearer, urging them to step confidently into the season with creativity and joy.

The campaign radiates a refreshing energy through vibrant styling choices and a cast that encompasses modern femininity. Elle Strauss, Chief Creative Officer at Saks Global, emphasized that the intent behind the campaign is to evoke strong emotions tied to personal style. “We aimed for this campaign to feel both powerful and expressive, true to Saks Fifth Avenue's contemporary perspective,” said Strauss. "It encapsulates the spontaneity of personal fashion, highlighting how clothing can revitalize, redefine, and mirror who you are in any given moment."

Engaging Audiences Online and Offline

Currently, the campaign is live across Saks Fifth Avenue's digital platforms, including their website and various social media channels, providing a curated shopping experience directly stemming from the campaign narratives. Additionally, Saks Fifth Avenue's brick-and-mortar stores are showcasing vibrant window displays featuring the highlighted seasonal looks, ensuring customers can immerse themselves in the experience both online and in person.

About Saks Fifth Avenue

Saks Fifth Avenue has long been a leading destination for luxury fashion, helping customers express their individuality through innovative styles. Since it opened in 1924, the retailer has prioritized unmatched shopping experiences centered on a meticulously curated fashion selection and exceptional service.

The brand is committed to integrating digital experiences with seamlessly accessible luxury across its 33 stunning locations in North America. As part of Saks Global’s vast portfolio, Saks Fifth Avenue continues to shape the landscape of luxury retail, creating a personalized experience for each customer.

For further details on this luxurious shopping experience, visit saks.com.

Conclusion

As Saks Fifth Avenue embarks on this new campaign journey, it’s clear that the brand is poised to redefine the landscape of luxury shopping once again. Whether through captivating campaigns or immersive shopping experiences, Saks Fifth Avenue remains dedicated to celebrating individual expression and the art of style.