#Thailand #Bangkok #RAGTAG #Central World

RAGTAG Expands its Reach with a New Store in Thailand

In September 2025, the renowned used select shop "RAGTAG" will open its second store in Thailand, located in the bustling Central World shopping complex in Bangkok. This store follows the successful launch of its first overseas branch at "One Bangkok" on July 16, 2025, marking a significant step in RAGTAG's mission to establish its brand in the growing Thai fashion reuse market.

RAGTAG's operations in Thailand will be handled by a joint venture between World Co., Ltd. and SAHA GROUP, named "WORLD SAHA (THAILAND) CO., LTD." Established in January 2025, this partnership aims to enhance RAGTAG's visibility in Thailand, a country increasingly recognized as a central hub in the rapidly growing ASEAN economy. The company is committed to expanding its presence further in the thriving Thai market.

The new Central World store will boast a spacious area of 154 square meters, designed to create a captivating shopping atmosphere that draws customers in. RAGTAG, operated by Tin Pan Alley Co., Ltd., already has 24 stores across Japan, offering over 5,000 premium designer items. The brand is celebrated for its unique business model and exceptional customer service, winning the support of fashion-conscious clientele.

Since its recent entry into the Thai market, RAGTAG has witnessed a surge in demand for reused fashion. The local consumer base favors high-quality second-hand items, particularly those from Japan. This has prompted RAGTAG to develop a product strategy tailored to meet local needs, focusing on appropriate sizing and pricing while leveraging the popularity of luxury brands to gain traction post-opening.

Located in the heart of Bangkok, Central World is easily accessible via the BTS Sukhumvit Line at Chit Lom Station, and it is expected to attract a diverse range of customers from both local and international backgrounds. With an impressive collection of brands and tailored services to fit the preferences of local consumers, RAGTAG seeks to conduct effective performance evaluations across its shops in Bangkok. This analysis will help tailor individual store strategies to enhance business growth in the future.

To ensure successful operations, RAGTAG will strengthen its business foundation in collaboration with its overseas development department at World. Additionally, Tin Pan Alley will focus on enhancing its capabilities regarding product exports, store development, sales, and procurement expertise. The SAHA GROUP will provide logistics support and oversee back-office tasks, utilizing its extensive network to enhance the selection of in-demand luxury items.

On the digital front, the boom in Thailand's reuse market is paralleled by a vibrant e-commerce sector. RAGTAG plans to synchronize its physical stores with online platforms, offering a diverse range of products unique to the brand. This strategy involves maximizing visibility through mobile applications and owned media, boosting recognition in both online and offline channels.

Company Overview: WORLD SAHA (THAILAND) CO., LTD.

• - Company Name: WORLD SAHA (THAILAND) CO., LTD.
• - Head Office: 530 Soi Sathupradit 58, Bangpongpang, Yannawa, Bangkok 10120, Thailand
• - Established: January 2025
• - CEO: Hayato Mogi
• - Capital: 90 million Thai Baht (World Co., Ltd. holds a 49% share)
• - Business Focus: Expansion of reuse operations (RAGTAG business) within Thailand.

About Central World

Central World is strategically positioned near the Ratchaprasong intersection, the luxury shopping district of Bangkok, and boasts a retail space of 830,000 square meters. It is a must-visit shopping destination for both locals and tourists alike, featuring over 500 stores ranging from local brands to high-end luxury options, along with world-class entertainment and services.

About RAGTAG

Established in 1985 in Harajuku, Tokyo, RAGTAG has grown to operate 24 stores across Japan, boasting an annual buying performance of 700,000 products. Each item undergoes careful curation by experienced buyers, ensuring authenticity and quality through comprehensive examination and repair processes. With a commitment to the OMO (Online Merges with Offline) approach, RAGTAG offers a seamless experience of selecting used items both in-store and online.