Susan Song Named Among Top Women in Communication for 2026 by Ragan

Susan Song: A Leader in Communication

Susan Song, the Chief Marketing Officer of Keesler Federal Credit Union, has recently earned a prestigious spot in Ragan's Top Women in Communications Class of 2026. This recognition underscores her impactful leadership within the organization and the broader communications industry.

The announcement was made on February 26, 2026, and it came as Keesler Federal expressed pride in Song’s achievement, especially considering she was selected out of the largest field of nominees ever presented by Ragan. Her recognition, specifically in the “Change Agent” category, reflects her commitment to disruptive innovation in marketing and communication.

Championing Change in Communication

Song has been pivotal in modernizing the marketing strategies at Keesler Federal. Under her guidance, the credit union implemented advanced marketing technologies to enhance measurement, personalization, and overall decision-making across various platforms. One of her landmark initiatives was redefining Keesler Federal's brand identity, which involved improving branch signage and executing strategic partnerships, including affiliations with prominent teams like the New Orleans Saints and Pelicans.

These efforts have significantly boosted Keesler Federal's visibility and reputation in the New Orleans market, setting the stage for the historic merger with Jefferson Financial Federal Credit Union, marking the largest credit union merger in Louisiana and Mississippi history.

Innovative Campaigns

In 2025, she introduced the brand's inaugural campaign named ‘Live Your Way’, which not only garnered multiple accolades but also showcased her philosophy of marrying creativity with accountability. “Effective marketing must be both creative and accountable,” Song reiterated. “In addition to capturing hearts and minds, we also need to focus on measurable outcomes to drive member growth and engagement.”

Acknowledgment of Excellence

Ragan's Top Women in Communications Awards are renowned within the industry, celebrating women who are making a substantial impact in fields such as PR, media relations, internal communications, and digital strategy. The awards aim to honor those who are shaping the future narrative of organizations and driving meaningful change within their sectors.

About Keesler Federal Credit Union

Established in 1947, Keesler Federal Credit Union is the largest credit union headquartered in Mississippi, boasting over 370,000 members and $5 billion in assets. It was honored as one of America’s best credit unions by Newsweek for three consecutive years, a testament to its commitment to providing exceptional service. The credit union serves members living, working, or studying within its operational areas, which encompass multiple states and even the UK. More insights into Keesler Federal can be found at KFCU.org, along with its social media presence on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.

In conclusion, Susan Song’s recognition in Ragan’s Top Women in Communications Class of 2026 is not just a personal accolade; it reflects the transformative changes she spearheaded within Keesler Federal Credit Union and the wider communication landscape. Her innovative thinking continues to shape the future of marketing in the financial sector.