#Musashino Art University #Sony Marketing #MAU Award

Sony Marketing Supports MAU SOCIAL IMPACT AWARD 2026

Sony Marketing Co., Ltd., located in Minato-ku, Tokyo, and represented by President Daisuke Kawaguchi, has announced its partnership with Musashino Art University (MAU), based in Kodaira, Tokyo, to sponsor the upcoming business design award named the MAU SOCIAL IMPACT AWARD 2026.

This award aims to inspire students to create business ideas rooted in their unique experiences and insights, ultimately leading to innovative business model development. By encouraging students to challenge societal norms, the award seeks to empower the next generation of leaders to find solutions to pressing issues.

Sony Marketing is committed to fostering creativity and technological advancement, staying true to Sony’s core purpose: “We fill the world with emotion through the power of creativity and technology.” Through the MAU SOCIAL IMPACT AWARD 2026, the company is determined to contribute to the generation of new values in society.

As part of the award process, Sony Marketing employees will serve as mentors throughout various stages, from workshops during the preliminary selection rounds to intensive sessions where final ideas are shaped into viable business presentations. This hands-on participation is a groundbreaking initiative that allows students to receive insights and guidance from industry professionals, fostering a more robust connection between innovative ideas and real-world challenges.

Notably, the award will also feature a special recognition called the “Sony Marketing Special Award.” This will provide the winning teams an opportunity to explore proof of concept discussions in collaboration with Sony Marketing, bridging the gap between their creative ideas and potential business opportunities within society.

The MAU SOCIAL IMPACT AWARD 2026 encompasses several exciting components:

• - Eligibility: Open to high school students and above, including graduate students, with no restrictions on age, school affiliation, or genre of ideas. For essential instructions and application processes, participants are encouraged to visit the official website.
• - Program Schedule: Detailed timelines and schedules will be made available on the university's official site.
• - Mentoring Support from Sony Marketing: The involvement of Sony mentors ensures that participants receive essential guidance regarding problem-solving approaches, conceptual clarification, and strategy articulation. Mentors will actively engage in workshops and training camps, culminating in final presentation assessments by additional Sony employees.

Awards and Recognition

Participants of the MAU SOCIAL IMPACT AWARD 2026 will have the opportunity to win:

• - Grand Prize: 1 group (Prize money of 100,000 JPY)
• - Runner-Up Prizes: 2 groups (Prize money of 50,000 JPY each)
• - Sony Marketing Special Award: A chance to discuss proof of concept possibilities with Sony Marketing.

For inquiries related to the MAU SOCIAL IMPACT AWARD 2026, interested parties can find more information through the Musashino Art University contact page.

About MAU SOCIAL IMPACT AWARD

The MAU SOCIAL IMPACT AWARD is a part of the Musashino Art University Experimental Zone CREATORSHIP PROGRAM, aimed at business model innovation stimulated by personal narratives and insights. It transforms individual experiences into compelling business ideas, while also echoing broader societal messages. In 2026, the award's theme, **