#Japan #Tokyo #Lotte #Rummy #Bacchus

Rummy and Bacchus: A Taste of Celebration

The much-anticipated season for the "Rum Raisin Party" has officially arrived, with beloved chocolate brands Rummy and Bacchus making their grand return. On October 7, 2025, Lotte Co., Ltd., headquartered in Shinjuku, Tokyo, will launch these iconic alcoholic chocolates, marking the significant milestone of their 60th anniversary. Alongside this celebration, the popular individually sold "Custard Cake " will also return with a 20% increase in alcoholic content compared to last year, further exciting fans of gourmet treats.

A Rich Legacy

40 years have passed since Rummy was first introduced in 1965, and it has remained a favorite among chocolate lovers for its unique blend of rich flavors. This chocolate features carefully crafted rum-soaked raisins combined expertly with silky smooth chocolate, offering a delightful experience crafted for adult palates.

Bacchus, inaugurated in 1964, boasts a sophisticated combination of luxurious Cognac enveloped in decadent milk chocolate. The exquisite taste of Bacchus continues to enchant consumers, affirming its status as a beloved classic.

Enhanced Custard Cake Edition

This year, the Custard Cake has been reimagined. The cake now features an intensified flavor profile, with a 20% increase in the use of alcohol, showcasing the rich aroma of Cognac. Each fluffy cake is stuffed with a sumptuous chocolate custard cream and Cognac sauce, elevating its adult appeal.

Product Details

• - Rummy

- Release Date: October 7, 2025
- Contents: 3 pieces
- Price: Approximately 356 yen (tax included)

• - Bacchus

- Release Date: October 7, 2025
- Contents: 10 pieces
- Price: Approximately 356 yen (tax included)

• - Custard Cake Individual Sale

- Release Date: October 7, 2025
- Contents: 1 piece
- Price: Approximately 151 yen (tax included)

A Note from the Development Team

The success of Rummy stems from its commitment to using exclusive special rum raisins, a quality that has made it a standout product since its inception. As the 60th anniversary arrives, the team expresses gratitude towards loyal customers, especially those who call themselves part of the "Rum Raisin Party".

Despite the challenges posed by rising costs, they are dedicated to providing products that bring joy to every customer who enjoys Rummy. Exciting developments and exclusive collaborations marked by this anniversary promise to offer unexpected delights for fans.

The Secret Behind Rummy

Interestingly, when Rummy debuted in 1965, it was originally branded as "Rumy." This innovation is a reflection of the founder's vision to create a chocolate tailored for adults, diverging from the child-focused confections that dominated the market at the time. Rummy quickly garnered interest, even from those who were not regular chocolate consumers, solidifying its timeless appeal.

Rummy’s striking magenta packaging, a unique feature since its launch, stands out as a landmark of its brand identity, maintained for decades.

As the launch date approaches, fans are encouraged to look forward to the delightful experiences these treats promise. Keep an eye out for extra surprises, including exciting collaborations with popular establishments as part of the celebratory festivities!

Celebrate with Rummy and Bacchus this October and indulge in a sophisticated treat that's perfect for the season! Cheers!