#Japan #Health Products #Shinjuku #Amepla

Amepla Opens New Permanent Location

On August 1st, Amepla's permanent store opened its doors at Shinjuku Marui Main Building, following a successful pop-up shop that launched in August 2025. This health and wellness-focused shop aims to provide solutions to improve the health and beauty of its customers through original products tailored to common bodily issues.

About Amepla

Amepla, which boasts 380,000 members and attracts 1.36 million visitors monthly, is dedicated to addressing a wide array of health concerns. The shop specializes in the planning, development, and sales of original products aimed at alleviating bodily discomfort and promoting overall wellbeing. Since its initial pop-up success, the transition to a permanent physical store marks a significant milestone for the brand and its commitment to customer care.

For more details about the store, you can visit the official webpage: Amepla Pop-up Special Page.

Store Features

At the Shinjuku Marui location, Amepla features three dedicated wellness experience booths that tackle various modern ailments such as:

• - Knee and back pain
• - Muscle stiffness
• - Hair damage

Customers will receive personalized recommendations on optimal products and care methods that cater to their specific needs.

Product Highlights

1. Circle Balance Yoga Balance Splitting Chair - ¥18,480 (tax included)
This yoga chair, designed with the guidance of yoga instructors, allows for easy leg splits to relieve hip joint tension and align the pelvis for a straighter body posture.
Product page here

2. RAKUNA Shoulder Blade Pillow - ¥9,790 (tax included)
A collaborative design with a shoulder blade specialist salon, this pillow provides targeted acupressure to surrounding muscles. Its enjoyable and slightly uncomfortable sensation has made it a favorite, with over 100,000 units sold.
Product page here

3. Strainia Care Straight Shampoo & Treatment - Each for ¥3,300 (tax included)
Developed with a professional hair salon team, this shampoo and treatment system leads to straighter hair. It includes keratin and other nourishing ingredients that hair loves.
Product page here

4. BEAXIS Balance Core Turf - ¥27,500 (tax included)
This tool promotes proper weight distribution for a more stable golf swing. Its innovative design helps support consistent actions, making fitness enjoyable.
Product page here

Store Information

• - Location: Shinjuku Marui Main Building, 5th Floor
• - Business Hours: 11:00 AM – 8:00 PM
• - Closed: According to facility holidays

As of August 1, 2025, the store will continue operations in its current space.

For more information, check out the website of Shinjuku Marui Main Building and the Marui Group.