Kayou's Official NY Toy Fair Debut: Expanding Collectibles and Iconic Franchises
Kayou's Exciting Debut at the New York Toy Fair 2026
Kayou, renowned as China's leading collectibles company and one of the fastest-growing collectible trading card brands globally, made a remarkable entrance at the New York Toy Fair 2026. This year signifies a critical phase for Kayou as they expand their reach in the U.S. market, following a successful launch at the New York Comic Con and achieving sell-out sales during the 2025 holiday season.
At this year's Toy Fair, attendees had the chance to delve into Kayou's vast array of collectibles, which feature some of the most beloved franchises in pop culture including My Little Pony, Naruto, Demon Slayer, Monster Jam, and tokidoki. Each of these IPs is carefully crafted to enhance fan engagement by allowing them to collect and celebrate the characters and stories that resonate with them on a personal level.
Unique Experiences at the Kayou Booth
Located at Booth #6735, Kayou’s display captured attention with a stunning 17-foot art installation composed of 450 collectible trading cards, showcasing a ghosted Kayou logo. This impressive piece not only serves as a striking visual but also creates an iconic photo backdrop for visitors and media at the event. Furthermore, guests could check out a collector’s display featuring rare cards from Kayou's international portfolio, including the exclusive chase card from the My Little Pony