Dentsu Research Supports Innovative 'Front Yard Reform' in Nobeoka City

Driving Innovation in Local Government: Dentsu Research and Nobeoka City

In a groundbreaking initiative, Dentsu Research, headquartered in Minato City, Tokyo, is collaborating with JAPANDX to support Nobeoka City's 'Front Yard Reform' project. This venture aims to improve the efficiency of administrative services and enhance the convenience offered to residents. As of December 1, 2025, Nobeoka City has officially launched the 'Rakuraku Window', which integrates various application methods, including paper-based submissions and online requests, to streamline processes in local government.

Understanding the 'Rakuraku Window'

The 'Rakuraku Window' is positioned as a state-of-the-art solution in Japan. By centralizing various application channels, it allows residents to manage the entire process from application submission to review and notification digitally. This integration significantly reduces the workload for administrative staff while also improving residents' service experience.

A Closer Look at the Background

Nobeoka City recognized the challenges associated with the modernization of administrative procedures. With the introduction of online applications and 'paperless window services', the complexity of back-office operations increased, leading to a rise in the workload for city employees. Additionally, inconsistencies in employee training resulted in processing errors, necessitating immediate improvements in operations. The city needed an innovative approach to simplify its operations while enhancing service delivery to its citizens.

Key Features of the System

1. Enhanced Convenience and Efficiency
By collaborating with JAPANDX's Nobeoka Portal, the new system enables online applications for 12 childcare-related procedures utilizing the My Number Card. This innovative approach allows residents to complete administrative tasks without time or location restrictions, thereby expanding their access to government services. Furthermore, a unified process for handling various applications translates to greater operational efficiency and reduced human errors within the administrative workflow.

2. Streamlined Application to Notification Process
The system facilitates an integrated approach that combines application submission, electronic examination, data registration, and resident notifications into one continuous workflow. By implementing Dentsu Research's 'minnect electronic inspection', the city ensures centralized data management and automated reviews, which enhance the speed and accuracy of administrative processes. Residents now receive digital notifications through the 'minnect cBase', which also lowers mailing costs and reduces the administrative burden.

3. Citizen Engagement for Continuous Improvement
Moving forward, the system is designed to incorporate feedback from residents through surveys, which will play a crucial role in improving services. Respondents will have the opportunity to earn points in the 'Nobeoka COIN' program, designed to incentivize community participation in service improvements and bolster the local economy.

Future Prospects

With this initiative serving as a pivotal first step, Nobeoka City intends to expand the reform across other administrative procedures beyond childcare. Dentsu Research is committed to providing ongoing support to ensure the success and sustainability of these efforts, setting a precedent for other municipalities across Japan.

Conclusion

Dentsu Research's role in the 'Front Yard Reform' exemplifies how technology can drive efficiency and enhance service delivery in local governance. Through innovative solutions and strong partnerships, the city aims to create a more effective, citizen-focused administrative experience.

For more information on Dentsu Research's solutions:

For insights about JAPANDX:

- JAPANDX’s Utilization in Digital Solutions

Dentsu Research continues to fulfill its vision of creating a better society through the interplay of technology and human dynamics, while striving for an innovative future.