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Marugame Seimen's New Chilled Udon Dishes: The Perfect Solution for Persisting Summer Heat

As autumn approaches, the warmth of summer feels relentless. Instead of the coolness usually associated with September, the Japan Meteorological Agency has revealed that more than 46% of locations across Japan recorded temperatures exceeding 30 °C in September last year. This represents a staggering 160% increase compared to just five years ago. In light of these soaring temperatures, many still perceive September as an extension of summer rather than a transition into autumn.

Taking this into consideration, Marugame Seimen, a renowned Sanuki udon chain committed to offering handmade and freshly prepared food, has decided to cater to the real desires of their customers. On September 9, 2025, they will introduce two new chilled udon dishes for a limited time: Umakara Pork Dipping Udon and Citrus-Flavored Neva-Toro Chicken Bukkake Udon.

Enjoy the Refreshing Taste of Chilled Udon

These two new offerings present a good balance between spicy and refreshing flavors, making them perfect for the prevailing warmth of early autumn. The chilled udon is made fresh daily by skilled noodle craftsmen using locally sourced ingredients, ensuring the highest quality.

Umakara Pork Dipping Udon

The Umakara Pork Dipping Udon offers a delightful kick with its spicy dipping broth that features a strong essence of chili oil. Priced affordably, customers can choose their desired noodle quantity—options include one to three servings—allowing for a customizable eating experience that satisfies varying hunger levels. The dish is equipped with tender, cold pork shabu-shabu, marinated in a flavorful, specially crafted broth, complementing the udon perfectly.

Additionally, the dish features crispy komatsuna (Japanese mustard spinach) namul, which pairs well with both the smooth udon and the pork, providing an enjoyable crunch. Diners can also take advantage of various free toppings, such as spicy chili oil and tempura flakes, to add an extra kick and texture to their meal.

Citrus-Flavored Neva-Toro Chicken Bukkake Udon

On the other hand, the Citrus-Flavored Neva-Toro Chicken Bukkake Udon combines the refreshing taste of citrus with tender chicken expertly sliced and prepared to maintain its juiciness. The combination of citrus sauce, blended with okra and negi (Japanese leeks), creates a marriage of flavors that is invigorating, especially on warmer days. The dish can be enjoyed with its smooth texture, making it easy to slurp and savor.

Consumer Insights on Autumn's Changing Perception

In line with changing times, Marugame Seimen conducted internet research revealing significant insights on how people perceive autumn. Over 70% of respondents indicated they felt September still felt like summer, with only 5.2% associating the month with autumn. A majority reported preferring cold or light foods, demonstrating a dissonance between the traditional perception of September as autumn and the actual, lingering warmth of late summer.

Conclusion

Marugame Seimen is committed to delivering delightful dining experiences well-suited for the season. With the introduction of the chilled udon dishes, patrons can indulge in refreshing, flavorful meals that are perfect for the still-warm days of September. Don't miss out on these new offerings available from September 9, 2025, and be sure to enjoy the delicious flavors that Marugame Seimen has to offer!

For more details, visit: Marugame Seimen's Menu