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Tres Agaves and Atomic Boss Join Forces with University of Miami Athletics

In an exciting announcement made on September 16, 2025, Tres Agaves Tequilas, Tres Agaves Mixers, and Atomic Boss Hard Punch revealed their new multi-year sponsorship with the University of Miami Athletics. This partnership, spanning the 2025-2026 and 2026-2027 athletic seasons, aims to connect their brands with the vibrant fan community of the Miami Hurricanes.

Key Highlights of the Sponsorship

• - Branding Presence: The sponsorship will feature Tres Agaves products prominently through signage across football, basketball, and baseball events in Miami.
• - Official Products:

- Tres Agaves Organic Tequilas will be the Official Tequila of University of Miami Athletics.
- Tres Agaves Organic Mixers will serve as the Official Mixer for the teams.
- Atomic Boss will be recognized as the Official Hard Punch, introducing fans to a new cocktail experience.

Fans can anticipate savoring the 'U-Rita Cocktail', a refreshing addition available during games and at select locations, perfectly blending the most popular organic tequila and mixers on the market.

Evolving Consumer Preferences

As the market shifts toward portable options with robust flavors and high-quality ingredients, this collaboration caters to consumer desires. Atomic Boss Hard Punch stands out with its bold profile, providing a high-impact yet refreshing alcoholic beverage without carbonation. With an alcohol by volume (ABV) of 12%, it comes in enticing flavors like Berry Blast, Tropical Fusion, Blue Rizz, and POG (a tropical medley of Passion Fruit, Orange, and Guava). Whether fans are tailgating before football games or celebrating thrilling basketball victories, Atomic Boss has their beverage needs covered.

Marketing Activation Opportunities

Fans of the Miami Hurricanes can look forward to seeing Tres Agaves and Atomic Boss branding in various interactive formats, enhancing their game day experience. This includes:

• - Football Fan Zone Activations: Engaging experiences located throughout the football venue.
• - Branded Concourse Bars: Stylish bars where fans can sample the products.
• - Videoboard Features: Exciting visuals displayed during the games, ensuring visibility to many fans.
• - Basketball LED Signage: Dynamic advertisements during men’s and women’s basketball games.
• - Baseball Announcements: Branded displays and stadium announcements during baseball competitions.

Statement from the Executives

Brie Wohld, the Vice President of Marketing for Tres Agaves and Atomic Boss, expressed enthusiasm for the partnership, stating, "Joining forces with the University of Miami Athletics enables us to connect our brands with one of the most dedicated fan bases in college sports. Atomic Boss Hard Punch introduces an exciting flavor and convenient option for fans across all seasons, creating memorable moments whether during tailgate parties or game celebrations. We are thrilled to enhance the Miami Hurricanes' game day experience!"

About Tres Agaves

Tres Agaves is a premium brand known for its authentic, 100% de Agave Tequilas and USDA-certified organic cocktail mixers. Originating from Amatitán, considered the historical heartland of tequila in Mexico, Tres Agaves products celebrate the pure essence of blue agave without synthetic additives. Their extensive lineup includes award-winning Blanco, Reposado, and Añejo tequilas that are favorites among enthusiasts and cocktail aficionados alike. For further details, visit their website at www.tresagaves.com.

About Atomic Boss

Atomic Boss offers a vibrant range of non-carbonated alcoholic beverages designed for flavor lovers. Each drink delivers a powerful taste experience with 12% ABV, made with natural flavors and without added sugars. The drinks are resealable, promoting convenience for various occasions. For more on their products, check out www.atomicbossbeverages.com.

This new partnership not only highlights the brands but also reflects the evolving landscape of consumer preferences—a combination poised to invigorate the game day atmosphere at the University of Miami.