#Japan #Hiroshima #CEAPP #Peace Capitalism

Peace for Business: CEAPP's New Phase

In June, CEAPP, officially known as the Council for Business for Peace, commenced its third phase after an inspiring inception during the 2025 Hiroshima International Peace and Business Forum co-hosted by Hiroshima Prefecture and Nikkei. This think tank and platform promotes a novel business model known as "peace capitalism," which advocates for companies to engage in peace-promoting activities through their operations.

As CEAPP embarks on this new journey, its dedication to research and dialogue on peace capitalism is underscored by the launch of a new website, showcasing its achievements to date. CEAPP is actively seeking collaborators, sponsors, and partners to further its mission of creating a peaceful society through business practices.

About CEAPP

CEAPP serves as a think tank and platform for businesses aiming to invest in peace through their corporate practices. Its unique approach blends academia, innovation, and real-world business strategy to foster an environment where companies not only contribute to peace but also thrive economically.

Website: CEAPP Website

Achievements and Future Directions

During its second phase, CEAPP launched various research and dialogue programs. It invited a spectrum of experts from fields such as humanities, social sciences, economics, management, and investment, featuring notable guests, including:

• - Yoshihiko Takubo, GLOBIS University
• - Hisakuni Fujisawa, International Social Economics Research Institute
• - Shinichiro Yasukawa, Great Journey
• - Joji Iguchi, Nissay Asset Management
• - Keisuke Hayuta, Owls Consulting Group
• - Yosuke Yasuda, National Graduate Institute for Policy Studies
• - Kohei Saito, The University of Tokyo

These dialogues covered diverse topics including the principles of longevity in business, flaws in capitalism, the ethical use of technology, and the institutionalization of peace indicators. CEAPP believes that no single approach holds the answer but successive deliberation sheds light on what it means for a business to be valued and supported by society.

The recent trends within major companies like Google and Apple hiring philosophers to inform their business strategies highlight a rising consciousness about the ethical implications of technologies, especially as we approach an era dominated by AI. The philosophical dilemma: Will AI serve as a threat to society or contribute to our peace? – is anticipated to become crucial in future corporate strategies.

In response to these developments, CEAPP's third phase will involve monitoring advancements in technology and exploring how businesses can leverage technology for peace to enhance their corporate value. Specific initiatives planned include:

• - Forming a Peace Tech Selection Committee in preparation for the upcoming Peace Tech Award scheduled for December 2026 to evaluate and analyze peace technologies.
• - Continuing the research and dialogue programs, culminating in a publication that will encapsulate knowledge on 'Peace Capitalism', including workshops and seminars focusing on the intersection of business philosophy, technology, and peace.

CEAPP's Multi-Stakeholder Approach

CEAPP fosters a collaborative environment where government, corporate, non-profit, academic, and business leaders align efforts towards shared goals. The committee features a diverse group of experts from varied sectors, ensuring that multiple perspectives are incorporated into the dialogue.

Committee Leadership

• - Chairperson: Rikuo Iwai, Economic Federation
• - Co-chair: Yoshinobu Hayata, Hiroshima University

Committee Members

• - Hiroto Ishikawa, Arc & Beyond
• - Koichi Iwazawa, Key Message International
• - Suzuka Kobayakawa, GLOBIS Graduate School
• - Yuji Toyayama, Shiman-Aan Co., Ltd.
• - Tokuji Nakajima, Global Mobility Service Co., Ltd.
• - Reiko Hayashi, UN Women Japan
• - Tetsuya Fujii, Sustainable Lab, Inc.
• - Kiyoshi Manabe, No Boundaries Ltd.
• - Yuki Mizobuchi, B Market Builder Japan

The third phase aims to build a bridge towards a society devoid of division and conflict, while simultaneously encouraging enterprises to be fairly recognized in their contributions to peace. CEAPP seeks individuals and organizations that share its vision to join as partners or sponsors.

Opportunities for Engagement

CEAPP invites new partners and sponsors who align with its ideals and vision:

Individuals

• - Fellow: Seeking individuals to support project management and promotion.
• - Researcher: Roles available for basic research and writing initiatives.

Corporations

• - Partnerships: Corporations that can leverage their products and services for collaborative efforts.
• - Sponsorships: Organizations willing to provide funding, support, or facilities.

For more information about collaboration opportunities, please visit our website or reach out through our contact form.