Exclusive Kimono Rentals: Traditional Yukata Now Available Through SUUTA

SUUTA Partners with Historic Brand Mimatsu to Offer Yukata Rentals

In an exciting development for fashion enthusiasts and cultural aficionados alike, SUUTA, a rental platform based in Tokyo, is launching a new service on July 18, 2025, in collaboration with the esteemed kimono manufacturer Mimatsu, which has been a leading name in traditional clothing since its inception in 1932. This partnership brings 14 different types of yukata rentals, available from 4,300 yen per day, ahead of the summer festivities.

As the allure of summer events such as fireworks displays and neighborhood festivals grows, this initiative presents an innovative, cultural option for those looking to don traditional attire without the long-term commitment of purchase or maintenance. The service is designed to celebrate Japanese summer culture while making it easier for everyone to participate in traditional events and gatherings.

The Benefits of Yukata Rentals through SUUTA

The collaboration between SUUTA and Mimatsu aims to provide unique user benefits:

- Affordability and Accessibility: Enjoy high-quality brand yukata without the hefty price tag. Rentals allow for flexibility - wear it when you want without the stress of ownership.
- No Cleaning Hassles: Customers can enjoy their yukata without worrying about cleaning it afterwards - SUUTA takes care of the logistics.
- Variety of Choices: With 14 unique designs available, users can select the perfect yukata to match their mood or the occasion.

The designs available for rent include patterns like the captivating 'Goldfish' and stylish 'Asanoha' motifs, ensuring there’s a style for every individual taste.

Who Would Benefit Most From This Service?

The new rental service is particularly beneficial for:

- Those who wish to wear a yukata for summer festivals, firework displays, or other events, but prefer not to invest in buying one outright.
- People looking to incorporate traditional Japanese attire into their photographs, dates, or travel experiences.
- Individuals who may be interested in wearing a yukata but find the process of purchasing and maintaining one intimidating.

How to Rent a Yukata From SUUTA

The rental process via SUUTA is straightforward and user-friendly:
1. Select Your Yukata: Browse the available options directly on the SUUTA platform.
2. Schedule Your Rental: Specify your desired rental date and duration, then confirm your order.
3. Enjoy the Yukata: Receive your selected yukata at home on the specified date.
4. Convenient Return: After your event, simply return the yukata without any cleaning required.

Call for Manufacturers

SUUTA is also seeking manufacturers interested in featuring their products on the platform. This initiative opens up avenues for seasonal promotions, like the yukata rental, while addressing issues such as excess inventory.
Companies faced with challenges in launching or expanding their rental operations or those looking to increase market exposure for older models can find great value in collaborating with SUUTA. The platform provides operational support and a robust marketing strategy, ensuring a seamless integration into the rental space.

About SUUTA

SUUTA is an innovative sharing platform dedicated to making the act of renting items, from furniture to gadgets, accessible and convenient. Their aim is to set rental services as a new standard in everyday life.

As the popularity of sharing economies continues to rise, SUUTA endeavors to make traditional Japanese culture more accessible and engaging. The launch of Yukata rentals is just the beginning of a broader movement towards integrating sustainable practices and cultural experiences into modern lifestyles.

For more information on the service, please visit: