#Japan #Tokyo #L’ABEILLE #Tokyo Azabu Honey #Urban Beekeeping

L’ABEILLE Celebrates Honey Day

On August 3rd, a day dedicated to honey in Japan, L’ABEILLE is thrilled to announce a collaboration themed around ‘Tokyo Azabu Honey,’ commencing its activities at Azabudai Hills on August 2nd. This initiative highlights urban beekeeping, which serves to connect people, nature, and the urban environment through the invaluable work of bees.

The Role of Bees in Urban Beekeeping

Bees do far more than just produce honey; they are crucial pollinators that aid in the flowering process of plants. Urban beekeeping fosters biodiversity and contributes to the greening of cityscapes. Recognizing the importance of bees in our ecosystem, L’ABEILLE launched its sustainable beekeeping project in collaboration with Mori Building, setting up hives near Ark Garden to improve the local environment and promote urban bees as essential partners in nature.

In spring 2023, L’ABEILLE’s beekeeping team installed hives that are home to around 100,000 bees. These hardworking bees gather nectar from the blossoms surrounding Ark Garden to produce their delicious honey.

Special Launch Events

To mark this significant occasion, L’ABEILLE is set to unveil the freshly harvested ‘Tokyo Azabu Honey’ on August 2nd. Customers will also have the opportunity to enjoy an array of collaborative desserts and drinks crafted using this exclusive honey. Among the offerings this year, a delightful workshop designed for children will be conducted, focusing on making candles using beeswax created by the bees themselves.

1. Launch of Tokyo Azabu Honey (New Honey): Available from August 2nd.
2. Tokyo Azabu Honey Collaboration Menu: Available from August 2nd, with items rolling out successively.
3. Beeswax Candle Kids Workshop: Scheduled for August 2nd.

The designation of August 3rd as 'Honey Day' was established by the All-Japan Honey Cooperative and the Japanese Beekeeping Honey Association in 1985, as they chose the date based on the phonetics of the words ‘eight’ (hachi) and ‘three’ (mitsu), which together sound like honey in Japanese.

Fresh Honey Details

The newly harvested honey, known as ‘new honey,’ has its first batch gathered this year. Produced by bees visiting flowering plants across Tokyo, this honey boasts a vibrant floral fragrance, a fruity taste, and a luscious texture; it’s a must-try for honey enthusiasts. The honey is priced at 1,728 JPY for 36g or 5,400 JPY for 125g, and will only be available for a limited time or until stocks last.

Collaborative Menu Highlights

Several cafes and stands within Azabudai Hills will showcase menus featuring ‘Tokyo Azabu Honey.’ These limited-time offerings include:

• - Balconni by Six: 6th Pancake topped with abundant amounts of Tokyo Azabu Honey, priced at 2,500 JPY.
• - Pelican Café: Grilled Toast Set available for 950 JPY.
• - Azabudai Hills Café: Nougat Glacé with Maldon Salt and L’ABEILLE Honey, priced at 1,300 JPY.
• - Kiosk LANTERN: Mango Honey Yogurt and Honey Lychee Soda sets at 600 JPY each.
• - Kiosk STAND: Lemon Honey Sour and Japanese Honey Lemon Sour, both priced at 650 JPY.

These unique dishes combine the sweet richness of honey with culinary creativity, offering visitors a taste of Azabudai Hills that should not be missed!

Kids Workshop on Candle Making

In addition to the food offerings, a beeswax candle making workshop for kids will be hosted at Ark Hills. This workshop will entail an engaging talk by L’ABEILLE's beekeeping staff about bees and their role in the ecosystem, concluding with the opportunity for participants to craft their own beeswax candles and enjoy tastings of the newly harvested honey.

• - Workshop Date: August 2nd
• - Location: Ark Hills, Kamiyacho Station Square
• - Participation Fee: 2,500 JPY (including tax)
• - Duration: Two sessions available, each accommodating 15 kids
• - Target Age: Children aged 5 to 12

Location and Contact

Store: L’ABEILLE Azabudai Hills
Address: Minato-ku, Tokyo, Toranomon 5-9-1, B1F Azabudai Hills Garden Plaza
Operating Hours: 11:00 AM - 8:00 PM
Phone: 03-5422-1266

As part of the ongoing promotion, L’ABEILLE will launch new honey selections from various regions of Japan starting from August 2nd. This event promises to offer fresh honey and communal experiences aimed at celebrating the importance of bees in our ecosystem. More details will be released mid-July.

About L’ABEILLE

Founded in 1946, L’ABEILLE is a honey brand passionate about delivering high-quality honey sourced both locally from their hives and from around the world. With over 80 types of honey available across 19 locations in Japan and on their online store, customers can explore an extensive range of flavors influenced by their natural floral sources. The brand is committed to maintaining a direct relationship with beekeepers to ensure the quality and safety of their delicious honey products.