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Conagra Brands Unveils Future of Snacking 2025 Report

Conagra Brands, Inc., a prominent player in the snack food industry, has launched its first-ever Future of Snacking 2025 report that offers invaluable insights into the evolving landscape of snack consumption. This extensive report reveals data-driven analysis of consumer preferences within a market valued at approximately $148.6 billion in the U.S. and underscores trends that are reshaping snacking habits.

The Evolution of Snacking

The report encapsulates a significant transformation in how consumers approach snacking. Once merely an afterthought between meals, snacking has morphed into a lifestyle choice, with consumers actively seeking options that not only satisfy their cravings but also reflect their values. Bob Nolan, senior vice president of demand science at Conagra Brands, emphasizes the necessity for snacks to deliver both flavor and purpose to engage today’s consumers effectively.

The Five Key Trends in Snacking

The Future of Snacking report elucidates five primary trends that are influencing the snacking market:

1. Flavor Explosion: Traditional favorites such as BBQ and nacho cheese remain popular, but there is a surge in adventurous flavors like sriracha, garlic parmesan, and hot honey. Social media trends are also playing a pivotal role, with unique flavors like pickle becoming iconic.

2. Snacking Without Borders: Interest in globally-inspired snacks is growing, fueled by younger demographics exploring flavors from various cultures. Retail sales in this segment reached $5.7 billion, showcasing an impressive 22% volume growth in recent years.

3. Better-for-You Options: Health-conscious snacking is on the rise, especially among younger consumers like Gen Z and Millennials. These groups are increasingly opting for protein-rich, nutrient-dense snacks, with categories such as meat sticks and nut-based products leading the charge.

4. Co-Branded Innovations: Collaborations with popular restaurants and entertainment brands have birthed co-branded snacks, generating nearly $2.1 billion in sales. This trend harnesses the appeal of beloved flavors and magnifies consumer interest in trial.

5. Convenience is Key: As consumers seek more convenience, the demand for “grab-and-go” snacks has intensified. Away-from-home snacking is projected to increase by 39% by 2027, underscoring the need for snacks to be available where consumers are most likely to be.

The Future of Snacking

Overall, the Future of Snacking report is an essential guide for both consumers and industry stakeholders. It provides a comprehensive understanding of current trends that could significantly influence product development and marketing strategies moving forward. With consumer demand for diverse and innovative snacks only set to grow, Conagra Brands is uniquely positioned to adapt and thrive in this dynamic market.

About Conagra Brands

Conagra Brands stands as one of North America's leading branded food companies, combining a century of experience with an adaptive approach to consumer needs. Catering to varied tastes through innovative partnerships and a commitment to quality, their portfolio includes well-known names like Birds Eye, Duncan Hines, and Healthy Choice. Headquartered in Chicago, Conagra Brands averaged nearly $12 billion in net sales for the fiscal year 2025.

For more detailed insights into the Future of Snacking 2025 report, visit Conagra Brands' official website.