Exciting Collaboration Between FamilyMart and eSports Team REJECT to Celebrate 45th Anniversary!

Exciting Collaboration Between FamilyMart and eSports Team REJECT!

FamilyMart, the widely beloved convenience store chain, is celebrating its 45th anniversary in September 2026 with a unique collaboration with the professional eSports team REJECT, featuring prominent VTubers dtto., tooko, and Amano Pururu!

This collaboration, which begins on March 24, 2026, focuses on an engaging campaign targeted at the younger generation through FamilyMart's digital commerce initiative, Famima Online. Fans can look forward to exclusive merchandise designed by popular illustrator Kaitsuri, including T-shirts and acrylic stands showcasing unique illustrations of the three VTubers. Additionally, promotional items such as special bromides and stickers will be available at in-store multi-copy machines.

A Dream Collaboration for Fans of dtto.

The collaboration is particularly special for dtto., who has openly expressed love for FamilyMart's signature Famichiki fried chicken on his social media channels. To commemorate this partnership, limited-edition items featuring original illustrations will be available only through this collaboration, making them a must-have for any fan. Merchandise includes:
REJECT x FamilyMart T-shirts
- Available in Black and White, these shirts feature the exclusive artwork of dtto., tooko, and Amano Pururu.
- Priced at ¥6,818 (tax included: ¥7,500), they can be pre-ordered from March 24 to April 6, 2026.
- Sizes: One size fits all.
Acrylic Goods Set
- Featuring the school uniform design of each VTuber, these sets include keychains and acrylic stands priced at ¥2,909 (tax included: ¥3,200).
Polaroid Cards and Badges Set
- Limited edition packs featuring Polaroid-style cards and badges of each VTuber, available for ¥2,091 (tax included: ¥2,300).

Beginning March 24, digital signage screens in FamilyMart stores will feature original video content from the VTubers. Fans can tune in for an exclusive version of Amano Pururu's original song, "I Want to Be a Stanmi," recorded specifically for this collaboration.

A Special Offer for Fans

As a special promotion, customers who purchase any REJECT x FamilyMart items will receive a coupon for ¥100 off Famichiki, redeemable in the store from April 21 to May 4, 2026.
The coupon will be credited to the Famipay app. However, be aware of the terms: purchases must not be canceled for the coupon to be valid, and customers must retain their Famipay membership.

Unique Merchandise Through Fanima Print

The innovative collaboration also extends to the Famima Print service, where fans can acquire exclusive illustrations of the VTubers. The special prints include:
Bromides and Stickers: Available in various sizes, priced at ¥300 for L-size and ¥500 for 2L-size.
* Limited Edition Random Bromides: Featuring unique illustrations that highlight the charm of each VTuber, with rare designs available as collectibles.

REJECT: Empowering Gaming Life

REJECT stands at the forefront of the eSports industry, driven by the mission of empowering gamers for a richer gaming life. Their extensive operations, ranging from competitive gaming to VTuber management, create a vibrant community of players and fans. More details can be found on their official site: REJECT Official Site.