Alisa Finkelstein Appointed President of Lucky Break PR's New York Office

Lucky Break Public Relations Welcomes Alisa Finkelstein as New President

In the dynamic realm of public relations, leadership transitions can signal notable shifts in strategy and vision. Lucky Break Public Relations (LBPR), a trailblazer in the industry known for its comprehensive approach, recently made headlines with the announcement of Alisa Finkelstein as the new President of its New York City office. This move not only reinforces LBPR’s commitment to growth but also reflects their strategic foresight in a competitive media landscape.

Alisa brings a wealth of experience to the table, having honed her skills in various roles throughout her career. Before her appointment at LBPR, she was the Group Vice President at MikeWorldWide, where she spearheaded numerous digital and traditional campaigns across sectors such as entertainment, technology, and retail. Her impressive portfolio includes a diverse range of clients—from major players like Warner Bros. Discovery and Shutterstock to innovative brands such as Roc Nation and TIDAL. This diverse background gives Alisa a rich perspective that perfectly aligns with LBPR’s mission to blend entertainment knowledge with technological innovation.

Her extensive expertise will be pivotal as she takes charge of LBPR's New York operations, a crucial hub in global media and communications. In her new role, Alisa is set to enhance the firm’s stature within one of the world’s most influential market regions. She will focus on driving new business initiatives, building a robust and skilled team, and ensuring top-notch service delivery for clients. This ambition aligns seamlessly with LBPR’s strategy to create meaningful connections and impactful PR campaigns.

Mike Stommel, LBPR’s Principal and Founder, expressed confidence in Alisa’s capabilities, stating, “Alisa brings an exceptional mix of entertainment knowledge and tech literacy that aligns perfectly with the evolution of LBPR.” Her fresh perspective is expected to be a catalyst in shaping the agency’s future and fortifying its position as a leading communication agency in the nation.

A New Chapter Begins

Finkelstein herself shared her excitement about the new role, commenting on the caliber of the LBPR team and the integrity exhibited by its founders. “New York is home to some of the most iconic media and brands in the world,” she stated, recognizing the vast potential for growth in this vibrant city. Her enthusiasm illustrates a willingness to embrace challenges and opportunities, which is essential for navigating the fast-paced nature of public relations.

The Journey Ahead

Founded in 2010, LBPR is a minority-owned firm that specializes in federal advocacy, hospitality, technology, and product goods, among other sectors. The agency's reputation as an award-winning communications firm, including recognition as PRSA's Agency of the Year, underscores its commitment to excellence and innovative solutions.

As Finkelstein embarks on this exciting journey, the industry will be watching closely to see how her leadership impacts LBPR's trajectory in New York and nationwide. With plans to enhance client relations, foster partnerships, and drive results-driven strategies, Alisa is poised to make significant contributions in her new role.

In conclusion, Alisa Finkelstein's appointment to lead the New York office of LBPR signifies a strategic move towards enriched client engagement and robust business development efforts. The future looks promising as she embraces this challenge, ready to elevate LBPR's presence in a competitive market and continue its legacy of excellence.