Discovering SOMIO: A Plant-Based Sweet Revolution in Asakusa

SOMIO: Transforming Plant-Based Sweets in Japan

On August 23, 2025, SOMIO, a brand dedicated to plant-based sweets, will launch its direct store in Asakusa Bridge, Tokyo. Operated by Medisept Co., Ltd., this store aims to promote a healthier and sustainable food future. SOMIO was born from the philosophy of "Omisōno Mori," a specialty store focused on reducing salt intake and enhancing the consumption of traditional Japanese miso. By embracing the wisdom of fermentation, SOMIO presents a unique array of next-generation sweets that celebrate Japanese culinary culture.

Signature Product: Forest Muffins

At the heart of SOMIO's offerings is the 'Forest Muffin.' Made using seasonal ingredients and organically grown fruits, these muffins are a delicious journey for the taste buds. Miso enriches the muffins with a hidden sweetness that enhances their umami and depth of flavor. Among the diverse lineup are:

- Smoky Crown: Features a delightful balance of aromatic barley miso and savory saltiness, earning its popularity.
- Maromi Brûlée: Crunchy on the outside with black syrup, this muffin spills out an abundance of kinako (roasted soybean flour) when broken open.
- Blueberry Delight: Packed with organically grown blueberries, this muffin delivers a juicy explosion of flavor with every bite.

A New Experience with Domestic Rice Flour

SOMIO's muffins are crafted from 100% domestic rice flour, providing a texture that is both moist and uniquely chewy. This innovative approach results in a whole new experience of taste, combining the rich flavor derived from rice, along with the satisfaction of being vegan and gluten-free. From August 23 to 27, to celebrate the opening, SOMIO will offer a seasonal limited item: the 'Pineapple Muffin,' allowing customers to savor the refreshing taste of summer (while supplies last).

Additional Offerings

In addition to muffins, SOMIO will provide a new line of shaved ice desserts featuring unique ingredients like koji and oat milk. Customers can indulge in flavors such as:

- White Peach Earl Grey
- Ripe Strawberry
- Kuro-Mitsu Matcha with Koji Red Beans

Committed to Health and Sustainability

SOMIO embodies the ethos of "Delicious and Plant-Based," as it exclusively offers sweets free from animal ingredients. This commitment not only supports the health of those who enjoy these treats but also presents an eco-friendly choice as consumers seek to lessen their environmental impact.

Visit the newly opened Asakusa Bridge location from 10:30 AM to 6:00 PM (closed on Tuesdays) to explore the delicious offerings of SOMIO. For more details and updates, check their Instagram. Located at 1-17-15 Asakusa Bridge, Taitō-ku, Tokyo 111-0053, the store is just a minute's walk from Asakusa Bridge Station.

SOMIO invites everyone to discover the joys of plant-based desserts while contributing to the preservation of Japan's rich food culture.