#Japan #Tokyo #Influencer Marketing #POSTIQUE #KAT&Co.

Introduction

KAT&Co.株式会社, based in Meguro, Tokyo, has recently announced the upcoming launch of its innovative service, POSTIQUE INSIGHT. This service is set to revolutionize the way businesses collect insights from influencers starting in December 2025. POSTIQUE INSIGHT aims to simplify the process of gathering valuable consumer insights from influential figures across various industries, providing brands with crucial information for product development and marketing strategies.

Overview of the Service

POSTIQUE INSIGHT is designed to be user-friendly and efficient, allowing companies to seamlessly tap into the knowledge and expertise of influencers who have a deep understanding of consumer trends and demands. KAT&Co. has developed a specialized platform that connects businesses directly with high-impact influencers, facilitating targeted insight collection to meet specific research needs.

Key Features of POSTIQUE INSIGHT

Reduced Effort in Research and Negotiation

One of the standout features of POSTIQUE INSIGHT is its ability to significantly cut down the time and effort required for research and negotiations. Users only need to share essential information and the questions they’d like answered, and within a few days, they will receive valuable insights from selected influencers. This streamlines the entire process, eliminating the need for searching, approaching, or discussing terms with potential respondents, thus minimizing the workload on staff while still ensuring the quality of insights gathered.

High-Quality Input from Curated Influencers

The influencers available through the POSTIQUE INSIGHT platform have been rigorously screened, ensuring that only those who meet strict standards of influence and understanding of consumer sentiments are included. The evaluation criteria consider not only the number of followers but also the ability to connect with and resonate with audiences. This means that businesses can rely on trustworthy insights that truly reflect consumer opinions and industry trends.

Integrated Insights for Product Development and Marketing

By incorporating insights about social media responses at the earlier stages of product planning and design, companies can make informed decisions that align their product development with marketing goals. This proactive approach helps prevent errors after product launch and leads to designs that are more compatible with market demands.

Opportunities for Long-Term Relationships

POSTIQUE INSIGHT also opens avenues for establishing ongoing relationships with influencers who provide valuable feedback. Beyond one-off surveys, businesses can engage these influencers for additional interviews, focus groups, and even ambassadorships, creating a collaborative partnership that goes beyond a single project.

Welcoming Participation from Other Companies

KAT&Co. invites other businesses keen on engaging with influencers from a consumer perspective to utilize POSTIQUE INSIGHT. This service can help in making well-informed decisions regarding product development, branding, and social media strategies, especially for organizations aiming to capture the genuine voices of consumers and effectively engage younger audiences. Those interested are encouraged to reach out for detailed discussions regarding their specific needs and use cases.

Message from the CEO

Tomomi Nagatani, the CEO of KAT&Co., emphasizes that consumer information gathering has drastically shifted towards social media, with diverse perspectives on purchasing behavior emerging. Traditional marketing strategies often struggle to keep pace with this change. With advancements in AI, it has become easier to understand what is happening in the marketplace. However, the profound understanding of why products are selected and how they gain traction comes only from genuine voices—providing ample opportunity for differentiation in the marketplace.

Nagatani further elaborates that insights derived from influencers, who resonate with consumers on social media, provide a unique perspective on real consumer choices and the underlying emotions driving trends. This service helps translate that valuable knowledge into actionable strategies for businesses.

Conclusion

As a startup dedicated to creating a new structure in the creator economy, KAT&Co. aims to redefine trustworthy communication in the SNS era. By integrating brands with influencers in a harmonious way, POSTIQUE not only reduces advertising noise but also ensures that the genuine appeal of brands shines through real consumer sentiment. The company’s vision is for “good brands” and “good creators” to thrive together in a society that values authenticity.

For more information on POSTIQUE INSIGHT and to explore partnership opportunities, companies can contact KAT&Co. through the provided email or visit the official website.