#USA #New York #Digital Marketing #Reshift Media #Gracie Barra

Reshift Media Partners with Gracie Barra for Global Website

In an exciting development for the martial arts community, Reshift Media has been selected to revamp the global website of Gracie Barra, an eminent name in the Brazilian Jiu-Jitsu (BJJ) world. Renowned for its exceptional franchise marketing capabilities, Reshift Media was chosen for its proven expertise in creating effective digital platforms that resonate with audiences worldwide.

The New Digital Hub for Gracie Barra

Gracie Barra, which boasts over 1,000 schools spread across North America, South America, and Oceania, aims to provide a high-quality online experience that aligns with its extensive reach and impactful community values. The upcoming website is designed to not only enhance user experience but also to streamline the connection between students and local academies. With a strong emphasis on accessibility, users will find it easy to search for nearby Jiu-Jitsu schools, explore various class offerings, and schedule training sessions—all from the comfort of their devices.

Steve Buors, the co-founder and CEO of Reshift Media, expressed enthusiasm about the project, stating, "Gracie Barra is a world-class brand supported by a vibrant community and a global footprint. Their mission is to bring Brazilian Jiu-Jitsu to everyone, and this new website underpins that vision."

Why Reshift Media?

The selection of Reshift Media was strategic, influenced by its substantial background in franchise marketing and website development. The firm has garnered accolades for its work, including being named one of the top digital marketing firms specializing in franchising by Entrepreneur Magazine for three consecutive years. Their acclaim continues to grow, illustrated by recent recognitions such as the 2025 Stevie® Awards: silver for Company of the Year in Advertising, Marketing, and Public Relations, and gold for Marketing Disruptor of the Year. Reshift Media's role in creating the first World Franchise Day and redesigning the World Franchise Council's official site further cements its reputation in the industry.

Buors highlighted the philosophy behind their successful strategies, stating, "Our claim to fame is the way we empower franchise systems through innovative digital strategies. Partnering with a respected global brand like Gracie Barra underscores our commitment to excellence and our desire to champion the franchise marketing space."

A Bright Future for Jiu-Jitsu Enthusiasts

The launch of the new Gracie Barra website is set to strengthen connections within the BJJ community and enhance accessibility to high-quality training opportunities. As more individuals seek to embrace Jiu-Jitsu, an accessible platform will prove crucial for newcomers and seasoned practitioners alike.

For anyone interested in learning more about Reshift Media’s innovative approaches to franchise marketing, visit reshiftmedia.com for insights into their extensive portfolio and success stories.

As the world of Brazilian Jiu-Jitsu continues to grow, so too does the need for effective communication tools. This partnership between Reshift Media and Gracie Barra is a significant step toward reshaping how martial arts are taught and communicated in the digital age.