ANTA and Kris Van Assche Release Groundbreaking Collection at Dover Street Market Paris

ANTAZERO X KRIS VAN ASSCHE Debuts at Dover Street Market Paris



On November 21, 2025, ANTA proudly launched its highly anticipated collaboration, the ANTAZERO X KRIS VAN ASSCHE collection, at Dover Street Market Paris, a significant event that marries high fashion with sustainable innovation. This collection was co-created with renowned Belgian designer Kris Van Assche, known for his work that transcends traditional fashion boundaries, making this launch a landmark moment in ANTA's global expansion into the fashion realm.

Dover Street Market, co-founded by designer Rei Kawakubo, is celebrated for its unique blend of fashion, street culture, and art, making it the perfect backdrop for this high-profile debut. The concept store has long stood as a gateway for brands seeking to make a statement within the global fashion elite, and this collaboration marks ANTA's entrance into that world.

The ANTAZERO X KRIS VAN ASSCHE collection is rich in sustainable innovation, designed to seamlessly transition from performance wear to everyday urban style. It empowers the modern consumer by offering versatile pieces suitable for various occasions—whether on the running track or downtown. The collection’s design ethos reflects a superb blend of chic sophistication and athletic functionality, catering to a contemporary lifestyle with an environmentally conscious approach.

Upon entering the pop-up store, guests are greeted by an aesthetically rich environment dominated by deep black tones, with large-scale visuals portraying the collection's stylistic direction. The minimalist space invites visitors to explore the intricacies of craftsmanship and the dialogue between sport and fashion, emphasizing both functionality and aesthetics.

The collection showcases outerwear and knitwear crafted from recycled materials. The winter down jackets and padded coats feature RDS-certified down for warmth, while the knitwear uses recycled polyester. This careful selection of materials highlights ANTA's commitment to reducing reliance on petroleum-based resources, supporting sustainable fashion practices.

Among the standout pieces, the recycled nylon quilted puffers include tailored silhouettes, from chic men’s belted coats to high-waisted women’s pea coats paired with quilted skirts. The designs cater to urban fashion with warmth as their focal point, achieving a balance between casual wear and refined style. Special features such as adjustable belts and double-breasted plackets offer flexibility that suits varying fashion needs.

The use of mycelium leather in several garments, including parkas and warm-up jackets, demonstrates a leap towards sustainable chic. This innovative vegan material derived from biological resources contributes to a low-carbon footprint, complementing the collection's ethos. Kris Van Assche stated, "None of these materials came with constraints, which allowed me to present my collection in the way I had intended to." He was deeply engaged throughout the process, collaborating with ANTA to ensure that the collection met high standards for both performance and design aesthetics.

This co-creation model resulted in a collection that harmoniously blends fashion expression with practical functionality, paving the way for future collaborations in sustainable design. The ANTAZERO X KRIS VAN ASSCHE collection not only reflects contemporary fashion's move towards sustainability but also highlights the importance of collaborative creativity in the industry.

Launched simultaneously across ANTAZERO and select ANTA stores, as well as online platforms on November 25, 2025, this initiative has set a precedent for future sustainable projects in the fashion sector. From December 1 to 14, a curated selection of the collection will be featured at B1OCK, a department store in the creative hub of OōEli.

Founded in 1991, ANTA Sports is recognized as one of China’s leading sportswear brands, committed to innovation in design, research, and development. The introduction of the ANTAZERO sustainability platform marks a significant step towards environmental accountability, further enhancing ANTA's reputation on the global stage.

With Kris Van Assche's design finesse and ANTA's dedication to sustainable practices, the ANTAZERO X KRIS VAN ASSCHE collection redefines the boundaries of modern athletic wear, offering consumers an exciting glimpse into the future of fashion that prioritizes both style and sustainability.

Topics Consumer Products & Retail)

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