Celebrate Ibaraki's Culinary Heritage at the 'Let's Eat Ibaraki' Fair
From July 22 to August 4, 2025, an exciting event known as the 'Let's Eat Ibaraki' Fair will be held in Ibaraki Prefecture, organized by Seven-Eleven Japan Co., Ltd. and York Benimaru Co., Ltd. This fair aims to promote local food culture and regional revitalization, showcasing ten distinctive products featuring the rich flavors of Ibaraki.
A Commitment to Local Ingredients
Seven-Eleven has dedicated itself since 2011 to developing products using Hitachi Akisoba flour and has promoted bakery items using Ibaraki's Yume Kaori wheat since 2019. Through this fair, they aim to enhance connections between local residents, producers, and manufacturers, highlighting the advantages of Ibaraki's diverse culinary landscape.
At the fair, attendees can look forward to products made from local specialties such as Ibaraki's renowned 'Rose Pork' and the best melons in the country, alongside intriguing offerings that celebrate the unique food culture of foreign residents living in Ibaraki, allowing visitors to experience the region's rich flavors in various forms. The fair promises to provide 'experiences of expectation and discovery' as well as 'sensory and taste experiences,' bringing Ibaraki's charm to all participants.
Featured Products
The fair will showcase a range of unique items, each reflecting Ibaraki's culinary heritage:
1. Rose Pork Charcoal-Grilled Rice Ball
Price: 170 yen (tax included: 183.60 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
This rice ball features thickly sliced Rose Pork marinated in a soy sauce-based glaze, grilled over charcoal for a smoky aroma that enhances the pork's richness.
2. Ga-Pao Rice with Ibaraki Eggs and Barley
Price: 648 yen (tax included: 699.84 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
This dish keeps the authentic flavor of traditional Ga-Pao while incorporating a Japanese twist with tamari soy. It blends barley rice with Ibaraki's high-quality eggs.
3. Chilled Kenchin Soba using Hitachi Akisoba Flour
Price: 598 yen (tax included: 645.84 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
This soba dish combines summer vegetables like green beans, pumpkin, and eggplant with a soy base, preserving traditional cooking methods while offering a refreshing taste.
4. Bologna Sausage Egg with Ibaraki Eggs
Price: 440 yen (tax included: 475.20 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
Featuring Ibaraki eggs, this offering includes spicy bologna sausage and BBQ sauce, perfect for summer.
5. Steamed Rose Pork with Spicy Sauce
Price: 338 yen (tax included: 365.04 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
Tender Rose Pork is steamed to perfection, complemented by a spicy sauce for a delightful kick.
6. Fried Eggplant in Bonito Dashi
Price: 258 yen (tax included: 278.64 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
Enjoy fried eggplant seasoned with a refreshing bonito-infused jelly that enhances its natural flavors.
7. Spicy Chilled Pasta with Eggplant
Price: 520 yen (tax included: 561.60 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
This cold pasta dish, enriched with spiced meat and eggplant, is perfect for hot summer days.
8. Chigiri Bread Made with Ibaraki Melon
Price: 180 yen (tax included: 194.40 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
Soft bread infused with Ibaraki's Otome melon jam, offering a delightful spread of flavor and sweetness.
9. Omelet with Ibaraki Quince Melon
Price: 300 yen (tax included: 324 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
A creamy delight loaded with rich quince melon sauce, offering a sweet finish.
10. Milk Jelly with Ibaraki Quince Melon
Price: 250 yen (tax included: 270 yen)
Release Date: July 22, 2025
Sales Area: Ibaraki Prefecture
Savor the refreshing layers of milk jelly paired with the sweet and aromatic quince melon.
Final Thoughts
The 'Let's Eat Ibaraki' Fair is a fantastic opportunity to indulge in the rich culinary culture of Ibaraki. Each product has been crafted with care to showcase the unique flavors and history of the region. Visitors are encouraged to explore and enjoy these exceptional offerings, a true testament to Ibaraki's food culture. Don't miss this chance to discover the best of Ibaraki's food scene!
Prices may vary by store. Tax-included prices are shown with an 8% consumption tax applied. Products may not be available depending on various circumstances. Visit the official website for the latest information.