Magazine House Launches a Project Highlighting the Allure of Care Work in Japan

Magazine House, a renowned publication company, has embarked on an exciting new initiative aimed at showcasing the distinct appeal of working in the care industry. This project is set to unveil a special book centered around the theme of "care," alongside several immersive experiences, workplace tours, and interactive events to engage the public in meaningful discussions about caregiving careers.

Media Collaboration

Three prominent magazines under the Magazine House umbrella will collaborate on this project: the women's weekly "Anan," the fashion and culture magazine "POPEYE," and the online creative magazine "Kokoko." Each magazine will present tailored content that resonates with its audience, focusing on the notion of supporting an individual’s unique journey through the lens of care work. This diverse collaboration aims to highlight the various aspects and benefits of working in the caregiving field.

Special Book Release

The project will kick off with special features published in the upcoming issues of "Anan" and "POPEYE". The launch editions, set for release on October 8th and October 9th, 2025, will present captivating articles shedding light on care work. In addition to these features, a special book featuring articles from all three magazines will be distributed nationwide starting from November 2025. This comprehensive book will be available for free at bookstores and various events, encouraging readers to explore the topic of caregiving in depth.

- Anan will focus on how care work enhances individual value and allows for personal expression.
- POPEYE will prompt readers to gain a deeper understanding of the caregiving profession.
- Kokoko will explore the concept of "happiness" in relation to caregiving, addressing how space design influences care practices.

Ongoing Web Series

In addition to print media, a web series titled "Exploring Care Work: Supporting Lives in Unique Ways" has begun publication in "Kokoko" magazine. This series aims to highlight the diverse facets of caregiving by showcasing different workplaces, individuals, and insights related to the industry. Starting with an article on how creating a safe living environment is nurtured within residential care homes, this initiative continues to develop, offering engaging narratives around care work.

Experiential Events: Caring November 2025 Collaboration

As part of this initiative, Magazine House has joined forces with the event "Caring November 2025," taking place between November 11 and November 29, 2025, at the BONUS TRACK venue in Shimokitazawa, Tokyo. This event will present various activities aimed at making the understanding of care enjoyable and accessible. Highlights will include:

- An interactive exhibit titled "Words That Knock on My Life" led by Magazine House.
- A talk event featuring discussions on self-care.
- Workshops led by OiBokkeShi exploring aging through theater.
- A VR experience simulating dementia.

Exploring Care Work Tours

The project also features opportunities for public engagement through the "Care Work Tours," designed for individuals interested in discovering the realities of caregiving. These tours will visit notable care facilities across Japan, providing insights into the daily workings and rewarding aspects of caring roles. Guided by members from 'KAIGO LEADERS', prospective attendees will have the chance to witness first-hand what it means to work in the caregiving sector.

Tour dates and locations include:

- December 6: Sakura Home, Tomonoura, Hiroshima
- January 17: Life School, Sendai, Miyagi
- January 20: Fukagawa Enmichi, Koto City, Tokyo
- February 11: Senior Life Therapy Institute, Fujisawa, Kanagawa

With free participation, these tours will remove financial barriers, making them accessible to individuals without previous experience in caregiving.

Conclusion

Through this multifaceted project, Magazine House is forging a path toward increased awareness and appreciation for caregiving professions in Japan. By engaging various media platforms and organizing interactive events, the initiative aims to present a holistic view of care work, emphasizes its significance in society, and encourages individuals to explore this fulfilling career path for themselves.

For more information on the project, visit Kokoko and Magazine House.