Vini International's RealMan and Ossum Achieve Guinness World Record™ in Dubai
In an impressive display of brand power and community participation, Vini International's body spray brands, RealMan and Ossum, successfully set a Guinness World Record™ in Dubai for the "Most People Applying Body Spray Simultaneously". This historic event transpired on September 28, 2025, at the Dubai World Trade Centre, where over 2,000 enthusiastic participants came together to demonstrate the influence of fragrance on identity and social connection.
The grand event saw everyone seated in a designated area within the Trade Centre's hall. At the simultaneous signal, participants joyfully spritzed their chosen scents—RealMan for the men, symbolizing masculinity and confidence, and Ossum for the women, representing freshness and style. The excitement in the air was palpable, creating an electric atmosphere captured by numerous cameras from various media outlets both on television and social media. The hosting duties were adeptly managed by Mithun Ramesh, who ensured the proceedings flowed smoothly.
Sameer Bhatacharjee, the International Sales Director of Vini International expressed pride in achieving a milestone that resonates deeper than mere numbers. He stated, "RealMan and Ossum stand for individuality and freshness. This record showcases our strong connection with consumers and our commitment to pushing boundaries—not only in product innovation but also in experiential marketing."
The Guinness World Records™ adjudicator was present and carefully monitored the proceedings, meticulously verifying that all participants adhered to the guidelines throughout the record attempt. Upon confirmation of the accuracy and adherence, she officially certified the record on the spot, during a brief award ceremony that added grandeur to the occasion. The completion and verification of the record were celebrated with the presentation of an official certificate to key leaders of Vini International, including Sales Director Jagadeesh Manghat, RealMan Division's Business Head Shaijan George, and Ossum's Sales Manager Rakesh Purohit. The moment was shared with various dignitaries, including Benny Thomas, the Event Coordinator, and the Indian Consul General in Dubai, Satish Kumar Sivan.
This landmark activation was part of a greater multi-channel campaign for Vini International, showcasing the brands RealMan and Ossum. Various marketing strategies were employed, including digital activations, influencer partnerships, in-store promotions, and direct sampling. Social media platforms experienced a surge in active discussions under the hashtag #RealManOssumGuinnessWorldRecord, leading to dynamic conversations regarding the brands across the Middle East.
Vini International, headquartered in India, has been rapidly expanding its presence across global markets, leading in innovative personal care products. RealMan and Ossum have emerged as household names, cherished for their long-lasting fragrances, bold branding, and high-performance formulations. This achievement not only celebrates a creative marketing endeavor but also underscores the cultural significance of fragrance in individuals' lives.
The grand event saw everyone seated in a designated area within the Trade Centre's hall. At the simultaneous signal, participants joyfully spritzed their chosen scents—RealMan for the men, symbolizing masculinity and confidence, and Ossum for the women, representing freshness and style. The excitement in the air was palpable, creating an electric atmosphere captured by numerous cameras from various media outlets both on television and social media. The hosting duties were adeptly managed by Mithun Ramesh, who ensured the proceedings flowed smoothly.
Sameer Bhatacharjee, the International Sales Director of Vini International expressed pride in achieving a milestone that resonates deeper than mere numbers. He stated, "RealMan and Ossum stand for individuality and freshness. This record showcases our strong connection with consumers and our commitment to pushing boundaries—not only in product innovation but also in experiential marketing."
The Guinness World Records™ adjudicator was present and carefully monitored the proceedings, meticulously verifying that all participants adhered to the guidelines throughout the record attempt. Upon confirmation of the accuracy and adherence, she officially certified the record on the spot, during a brief award ceremony that added grandeur to the occasion. The completion and verification of the record were celebrated with the presentation of an official certificate to key leaders of Vini International, including Sales Director Jagadeesh Manghat, RealMan Division's Business Head Shaijan George, and Ossum's Sales Manager Rakesh Purohit. The moment was shared with various dignitaries, including Benny Thomas, the Event Coordinator, and the Indian Consul General in Dubai, Satish Kumar Sivan.
This landmark activation was part of a greater multi-channel campaign for Vini International, showcasing the brands RealMan and Ossum. Various marketing strategies were employed, including digital activations, influencer partnerships, in-store promotions, and direct sampling. Social media platforms experienced a surge in active discussions under the hashtag #RealManOssumGuinnessWorldRecord, leading to dynamic conversations regarding the brands across the Middle East.
Vini International, headquartered in India, has been rapidly expanding its presence across global markets, leading in innovative personal care products. RealMan and Ossum have emerged as household names, cherished for their long-lasting fragrances, bold branding, and high-performance formulations. This achievement not only celebrates a creative marketing endeavor but also underscores the cultural significance of fragrance in individuals' lives.
Topics Consumer Products & Retail）
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